#QOTD: What's the greatest holiday gift you've every received? - India K. :)
With an organization of the size of VaynerMedia, of course you need a balance of employees that are highly skilled in particular focuses as well as those that are considered to be 'jacks of all trades.' So for me, of course both work, but truthfully, I'm a firm believer in the importance of being a 'jack of all trades.' So, for the purposes of drawing some lines in the sand, I don't agree that everyone should focus on one particular skill.
Many people would argue that if you try to know a little bit of everything, you'll never get to the point of mastering anything. My argument? Bullsh*t. I don't buy it. I think I'm perfectly capable and skilled at 19 different things and that's just the way I roll. Look, you need to be able to adapt and you need to be able to evolve your skill-sets depending on the particular situation. In my world, there's NO room for excuses. So when I hear people make the excuse that they can't do other things because they've gone so deep in one focus, it bothers me.
There's always room to get better in as many things as possible. You need to expand your arsenal because you'll never know when you'll need to tap into more than one skill. It's speaks to your agility and your ability to offer a number of benefits to a certain situation when the time calls for it. You can always get better. Start moving :)