The GaryVee Audio Experience

#QOTD: Rank these four platforms in order of YOUR preference: Facebook, Twitter, Snapchat, and Instagram.

Last night, I started using Twitter's new video reply feature. That platform is playing a lot more with video. When I first started putting out content in 2006, it was video because that felt most natural to me. The best way I could communicate. But it was hard for me to execute on it. In 2007 and 2009, I would carry a Flip Cam around with me and use that as my main medium. The fact that I can now do that straight through the Twitter app is awesome. 

So video does seem most natural to me. But I don't over think my content. Way too many people over think the stuff they are putting out there. We're living in a culture where kids are growing up scrutinizing every selfie they take. It takes them forty-seven minutes to post because they have to make sure the lighting is right. Then when it doesn't get enough likes in the first four minutes, they pull it down. I have the reverse of that rigor. I would take the most unflattering selfies, not caring about the lighting (this is actually the first year I've started to understand lighting...).

Bottom line: I really don't care about the angles. The look. The feel. I care about the substance.

P.S. Twitter Video is available now for verified users, so if you're verified, check it out. :)

Direct download: Episode_065_podcast.mp3
Category:business -- posted at: 4:50pm EST