#QOTD: Will you when, when live streaming wearable technology comes, Truman show your life, or will you consume Truman shows? Give me a breakdown, putting out content vs. consuming content.
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I think I love ads in the bathroom. People think I hate all traditional media, that I'm all about social. But don't forget I've spewed about how I think Super Bowl ads are underpriced. The truth is I just care about the attention graph. Show me where the eyes and ears are, and I'll show you something I believe in.
I believe that when I go pee-pee, and I see a sign right down there in front of me, there's a little bit of an issue: we are all taking out our phones now. I did a survey of my staff and everyone says they do it. So, the value of urinal signs and bathroom stall ads has certainly gone down. But do I think that there is still value because people will absolutely notice it. They are better than other outdoor mediums.
BUT the vulnerability to these types of ads, which I am fan of, is phone culture. I didn't look at my phone while I was peeing three years ago. But now I do.