The GaryVee Audio Experience

Podcast listeners - great episode for those in the trenches and looking to learn from execution. I sat down at Cannes with Todd Kaplan - who is a good friend of mine and also the VP of Marketing for PepsiCo. We talked a lot about how PepsiCo is approaching marketing and using the "challenger" brand approach. Tweet me @garyvee with any feedback or questions!

Timestamps:

7 - How Todd’s career started in college
 
13:15 - If you respectfully ask you’re putting yourself in a good position
 
19:40 - State of the union of Pepsi vs Coke
 
24:30 - Pepsi’s approach to Super Bowl 53
 
30:20 - Where do you get your “culture”?
 
34:55 - How do you balance an entrepreneur built for speed and an executive with process?
 
37:10 - Life is what you make of it
Direct download: todd_kaplan_final-MP3.mp3
Category:business -- posted at: 5:00am EST