The GaryVee Audio Experience

Hustle: The Most Important Word Ever

Video can be watched here: http://youtu.be/PIJElPStJpg?list=UUctXZhXmG-kf3tlIXgVZUlw

Direct download: The_Most_Important_Word-_NEWEST_EDIT_Audio.mp3
Category:business -- posted at: 12:57pm EDT

#QOTD: How much do you hate DRock?

The middle is the commoditized work that everybody does. What I mean by this is that everybody winds up doing what the market calls for. They're focusing on what's popular in the moment and not focusing on where the market's going. I can't tell you how many times I get pitched by startups doing the same thing everyone else is doing and singing the same old song. What I want to hear about are those that are in the trenches doing the hard work - the nitty gritty; Those that are going above and beyond and breaking traditional thinking.

"The middle" is what we're surrounded by 99.9% of the time. It's the sh*t everybody focuses their energy on all the while ignoring what really matters - the clouds and dirt, as I like to call it. You've got to dive into the trenches and get into the weeds. BE A PRACTITIONER. At the rawest of levels you need to be executing. You need to be focusing on the stuff that nobody wants to bother with. Why? Because that's the hard part. And that's what matters. 

So if there's anything you can walk away with from me to wrap up this year, it's this. DO THE WORK THAT NOBODY ELSE IS DOING. Don't be afraid to break things, and hustle your face off 'til it hurts. Trust me. You'll be a better person for it. 

Hustle. The most important word ever.

Love you all. Have a Happy New Year.

Direct download: Episode_58_Podcast.mp3
Category:business -- posted at: 7:31pm EDT

#QOTD: What's your Instagram handle?

Look, when VaynerMedia was in its earlier days, our website was garbage. It almost looked as if we were going out of business and I know that. That's on me. At that point in time I didn't think we needed to showcase the work we were doing, or the clients we working on, or any accolades we could have showed off. We just needed to focus. 

The point here is that everything I do, and everything that you do, needs to have strategy behind it. The strategy at the time for us was to stay low and be quiet, and focus on what we were doing internally and focus on the energy that we needed to create to build an incredible business. So that's what we did -- BUT, that doesn't mean that's what you need to do. It all boils down to strategy and the mission at hand, so that's what you should be focusing your energy on.

Look, we were put in a peculiar position. I had my own personal brand and people knew me as this "social media guy." To be honest, I had plenty of doubters who thought I was just going to snake my way into getting clients without have a substantial business to back it. Well -- THEY WERE WRONG. I've proved my worth through and through and a lot of that had to do with the strategy I employed, the team I built around me, and the ways we've executed our excellence in this space. 

The actions that you put out to the world need to replicate the mission you've set out to capitalize on. This isn't a one-size-fits-all game. You need to understand what you're looking to do and do whatever it takes to get that done. Period. 

 

 

Direct download: Episode_57_Podcast.mp3
Category:business -- posted at: 6:48pm EDT

#QOTD: Where do you watch or listen to the #AskGaryVee Show?

I think that Instagram and Twitter are tremendously different. Look, Twitter is the town hall, the cocktail party of the social world. When things happen in the world and there’s breaking news, we’re running to Twitter not Instagram – we want the chatter, not the images. However, I do believe that Instagram has found a way (at least up til now) to gain the most attention from the consumer where we've found ourselves looking at those pictures pretty consistently. 

Attention wins and that’s what Instagram has been able to capture. People are actually consuming content on Instagram, whereas on Twitter, those days are over. Back in the day I used to be able to send out a tweet and although I had a substantially lower reach I was still able to garner that attention. Instagram, due to its image-focused nature, is naturally able to capture our attention more easily. And let’s face it, we’re lazy, and it’s much easier to consume an image than to take the time to read a few lines or click through to a long form piece of content. It’s just the nature of our tendencies, our attention spans, and the mediums where we’re consuming this content, which happens to stem from the palms of our hands.

OH! And did I mention? I have an Instagram account. You should follow me :) @GaryVee

 

Direct download: Episode_56_Exports.mp3
Category:business -- posted at: 6:15pm EDT

#QOTD: How old are you?

Check out my new video channel on 5by!
http://5by.com/garyvee

There is zero doubt in my mind that I can run ANY company. I'm a reverse engineer, through and through. Heck, I don't know anything about 99% of the businesses out there, but I believe that it would take me only about 6 months to absorb the information - the data, the numbers, the culture, etc. - and reverse engineer the business to get it to a point where I can run with it. I'd take a look at the marketplace, understand the consumer that the business is selling to, whether B2B or B2C, and start making my chess moves. Frankly, as an operator, there is no business out there that I'd ever be intimidated by. That's just who I am. Fearless.

Look, this comes down to people and process. You need to have the chops to build teams around you while having the strategy and tact to sell the product at hand. I'm certainly not the only one, but it's few and far in between that you have natural born operators that can take a look at things, assess the situation, and really operate the business without ever having any real experience in that field. 

As I alluded to earlier, this all boils down to sales and HR. People and process. That's why I think I've been so successful. My salesmanship and ability to build strong infrastructures with the people around me is why I have won. Period. If you're lucky enough to have those two traits where you can both sell and build teams around you, then you're sure to win. No question. 

Direct download: Episode_55_podcast.mp3
Category:business -- posted at: 3:35pm EDT

**Listen Up: Ashton Kutcher's on this one!!**

Enjoy :)

#QOTD: Which social network are you hottest on RIGHT now?

Agencies in the market for awards is nonsense. I've been talking about this for a while in the halls of this world and within our industry. At the end of the day, these agencies are being hired to do work for THEIR CLIENTS, not for themselves. They're being hired to tell a story on behalf of the brand they're working for which in turn is supposed to sell sh*t. 

Agencies are using their work and these awards to recruit more talent and to gain more clients. I get that. It's smart in one way, but it's not intended for the long game and it's not sustainable. I'm not trying to begrudge the agencies that do it because I get the business rationale behind it but it's just not a healthy culture. It takes the eyes off the actual prize of doing what's best for the client and I just don't subscribe to it. 

Luckily for us at VaynerMedia, our proof is in the pudding. Our work is the word of mouth of our business and quite frankly, so is my personal brand, but if you've been watching this show, you can see that it's quite apparent as to why this is the place to be. And so, we're not here to win awards, we're here to win our clients over. We let our work and the results of our efforts speak for themselves. THAT'S IT.

Direct download: Episode_54_Podcast.mp3
Category:business -- posted at: 5:35pm EDT

**WARNING: DO NOT end this episode early. Stay tuned 'til the last second. You won't regret it.** Hint for you podcast listeners: ASHTON KUTCHER

#QOTD: Give me some feedback on the new settings of the show. How do you like us filming on the 15th floor? -- Since you all can't see what's going on, check out the YouTube episode and let me know what you think!!

THINGS I VALUE: I'm a humungous fan of patience. Lack of patience has caused so many people to not achieve the upside that they deserve and that just kills me. Another thing I value so greatly is an old school handshake. That really matters to me. Word is bond. Having people in your life that you can trust based on their word goes a long way -- you know, someone that you just know is going to deliver on whatever it is they say they're going to do. 

On the other hand, when someone doesn't deliver on something, I have the understanding to realize that unexpected things can come up and change the course of action. So I completely buy into being nimble and empathetic because you need to be able to understand that things don't always go according to plan, and it's not always the person on the other end that's to blame.

I also think that people that are grateful are extremely attractive as well. NOTHING is more ugly to me than somebody who's spoiled and I also think at some level, hypocrisy is the thing that I hate the most, which I guess touches on my previous point. 

So for me, there's nothing more important than having perspective on things and understanding that although people may have the best intentions in mind, not everything is going to work to plan. You need to be patient and empathetic and realize that when someone says they're going to do something, you'd hope they'll do whatever's in their power to deliver, but while also having the perspective in understanding that things don't always run their intended course -- And that's okay.

Direct download: Episode_53_Exports.mp3
Category:business -- posted at: 6:34pm EDT

#QOTD: Give me some stories from your experiences with company holiday parties. I need gossip, people :) Also, why are you not visiting me this weekend at Wine Library? :(

Google+ is most definitely a failure (in my eyes) for Google. While Google is my pick for the best tech company in the world, they made the wrong decision in doing something outside of their DNA. They tried to copy something, and I think that was ill-fated.

I use Google+ because there's an audience of mine there and it ties in greatly with the YouTube society. There's a small niche group of people that I massively respect that have developed some great communities there. However, much like every social network besides Twitter, it isn't in fact a social network. Most of these "social networks" have become content portals. And so, I still have a great sized audience on Google+ and therefore they will not be forgotten and I will continue to distribute my content there because it's native, and that's what you need to do. Understand the nuances of the platform and deliver based on how it's used. 

So all in all, Google+ is a loss, but it's still something that needs to be paid attention to. Nothing is ever dead. I talk about email open rates being down, but it's still at the top of my current marketing strategy. 
It's about what's happening in that moment. So where is Google+ now? It still merits the time it takes to utilize the platform and therefore I will continue to engage with my community within it. Remember people - follow the eyes and ears. 

Direct download: Episode_52_Podcast.mp3
Category:business -- posted at: 2:18pm EDT

#QOTD: What's the greatest holiday gift you've every received? - India K. :)

With an organization of the size of VaynerMedia, of course you need a balance of employees that are highly skilled in particular focuses as well as those that are considered to be 'jacks of all trades.' So for me, of course both work, but truthfully, I'm a firm believer in the importance of being a 'jack of all trades.' So, for the purposes of drawing some lines in the sand, I don't agree that everyone should focus on one particular skill.

Many people would argue that if you try to know a little bit of everything, you'll never get to the point of mastering anything. My argument? Bullsh*t. I don't buy it. I think I'm perfectly capable and skilled at 19 different things and that's just the way I roll. Look, you need to be able to adapt and you need to be able to evolve your skill-sets depending on the particular situation. In my world, there's NO room for excuses. So when I hear people make the excuse that they can't do other things because they've gone so deep in one focus, it bothers me. 

There's always room to get better in as many things as possible. You need to expand your arsenal because you'll never know when you'll need to tap into more than one skill. It's speaks to your agility and your ability to offer a number of benefits to a certain situation when the time calls for it. You can always get better. Start moving :)

Direct download: Episode_51_Podcast.mp3
Category:business -- posted at: 5:57pm EDT

#QOTD: Are you coming this Saturday? Yes or No? Also, I need your recap of the first 50 episodes of the #AGV show. What's the best thing that it's done for you?

When people bring up my competitors I tend to respond in a condescending way. Quite honestly, I dislike my competitors (in the context of the game/business). When people bring them up I try and tear them down as quickly as possible. My competitors? Oh, you mean those people who are trying to win awards while I'm over here trying to actually sell sh*t? 

Deep down, I'm just not a fan of my competition. Anything I think that'll make somebody realize the value in working with us is something that I will push and fight for throughout the discussion, no matter what. Look, I'm a salesman, a talker, with great tact and enormous empathy. Hence why I win as often as I do. I can read a room and I know in real-time how to navigate the conversation and find my way to the top and win that discussion. Others? They just can't. They may just not be good enough to communicate their value without sounding awkward or inappropriate. Some just don't have it. 

Look, I can play the game and I know when to turn it on and off, but others just don't have what it takes to communicate their worth and their value. I care SO MUCH about my clients that I'll do whatever it takes to make them realize how worthwhile it is to work with me (VaynerMedia) as opposed to anybody else. It just is what it is. Other people just need to apply different routes and tactics. But quite honestly, any other route besides the one that I roll with, is sh*t. Period. End of story.

Direct download: Episode_50_export.mp3
Category:business -- posted at: 4:21pm EDT

#QOTD: Do you think that your culture (wherever you're located) has gotten soft? Do you think we should we have 7th place trophies?

High-end wine is as much of a hoax as the art world is and as much of a hoax as a high-end restaurant charging $10K for a a once in a lifetime meal. It's as simple as supply and demand. Is a stock price a hoax? My answer? Yes and No. 

I used to think that the amount I was being paid for my speaking engagements was a hoax, but then I realized that I was getting compensated for what I was doing for that event. Is an actor quietly getting $8 Million for a movie a hoax, as opposed to an athlete who constantly gets ridiculed for being over-paid? It's all an arbitrage. That same actor is putting people in the seats and ad budgets are being leveraged against the appeal of that actor/actress.

So, can I taste the difference between a $10 wine and a $100 wine? ABSOLUTELY. I live it. It's what I do. The beauty of wine is that everyone has their own palette -- similar to how people have different taste perceptions of art and music. It's simple branding. It's supply and demand. My advice? DON'T. DRINK.GOOD.WINE. It's all supply and demand. If you start to taste the good things (first class plane tickets, front row seats, etc.), you'll put yourself in the position to realize it's not a hoax. It's all perspective. It's context baby! Don't complain about it unless you're prepared to never taste it.

Direct download: EPISODE_49_Copy_01.mp3
Category:business -- posted at: 7:29pm EDT

#QOTD: How was your Thanksgiving? AND, what's your Jets vs. Dolphins prediction for tonight's game?

I literally spend ZERO time focusing on my competition. I don't look to the right of me or the left of me -- It's all forward moving for this guy. I focus ALL of my time on people, the teams around me, and our focus for the future.

Do I know what the competition is doing? Sure, to some level - but I never go deep as my understanding typically goes as far as reading headlines and hearing some of the buzz of the industry. The biggest mistake I see entrepreneurs making is paying too much attention to those around them. Sure, take a look back once and while to see who's on your tail, but at the end of the day your focus needs to be on your own domain. If you can focus all of your attention to accomplishing what you set out to do, full-steam ahead, you'll win. 

Not only will you win but you'll be able to razz the competition a bit while you ignore them :) I find that not paying attention to your competitors is actually a tactic to be used and a competitive advantage which allows you to focus your energy on the work you've set out to do in the ways in which you've set out to do it.

Direct download: 141201_EP48_videos.mp3
Category:business -- posted at: 3:27pm EDT

#QOTD: What weaknesses of yours are you giving thanks for? And be honest. This will help you.

Someone by the name of Tommy Mottola (look him up) once told me that he wouldn't try and sell anything until the artist he was working with and the product they were creating (in this case music) were ready. And I agree with that to some extent because if you're going to sell something you need to make sure that those ready to buy it can actually do so, but it also needs to make sense for the context involved. So let me explain. 

If you're able to achieve and execute on business objectives by building out content and pushing your product or business without the need of a fully built website, then by all means, go for it. By creating content you're beginning the journey of how your story will unfold. The reception of this content will also allow you to test and learn and understand the best approach to creating future content once your business and website are ready for the masses. That process you simply don't want to miss out on. 

And so, a big issue I've been seeing is that people are too reluctant to sell against the communities and the impressions they've established on social. Too many people are caught up on only leveraging their website for banner ads but selling against social audiences is essentially the same thing. If you're creating valuable content that's living on social then you might as well take advantage of that opportunity. Don't get caught up in only monetizing on the platform that you fully own when there's a world of opportunity that exists through the channels you're deciding to put your content on. 

So in short - If the opportunity to create content presents itself and makes sense for the objectives of the business you're trying to build, then my suggestion is to go ALL IN and get moving. NOW.

Direct download: EPISODE_47_Podcast.mp3
Category:business -- posted at: 3:08pm EDT

#QOTD: What wine are you pairing with your Thanksgiving dinner?

The biggest decision of my life? Deciding to finally focus on what felt right to me. 

At an early age I received an "F" on one of my Science tests. From that moment in time I understood that no matter how many people tried to tell me the importance of school, I knew deep down inside that it wasn't for me. And although I knew it would bring me nights upon nights of punishment, I decided that school couldn't be the one thing I focused all of my energy on. 

From my "flower business," to the lemonade stands, to the baseball card collection, I knew early on that I was a businessman. Although I had felt it inside, it wasn't until I made the conscious decision to focus on these skills that things began to change for me and my outlook on the rest of my life would be forever different.

The moment I made the decision I knew that I would be looked at by society as different, and I understood that, but I made the mental decision to accept that and focus on what felt right for me. I made a deal with myself that I was ready and willing to eat the pain in order to capitalize on my early self-awareness. I decided to focus on my skills and learn as much as possible about whatever venture I was focused on at the time. So rather than succumbing to society's pre-determined life plan for me, I fought it, and delivered on what I felt and knew I was -- a businessman. 

I suggest you do the same.

Direct download: 141124_EP46_Podcast.mp3
Category:business -- posted at: 6:05pm EDT

#QOTD: Watch this on video and guess how many almonds are in the jar next to me. Whoever guesses it right will be flown out to NYC to join me on a taping of the #AskGaryVee show!!

It's funny to hear that people are referring to cellphones and other mobile devices as the "second screen." As far as I'm concerned, in this DVR'd world we live in,  most of us are on our phones, scrolling through our feeds as commercials, and sometimes the actual TV shows, are being ignored. I'm pretty certain we're at a moment in time where our mobile devices are indeed our 'first' screen of choice. 

When it comes to retail though, it makes sense that we refer to our phones as the "second screen" because it certainly holds true that our eyeballs serve as the 'first screen' when we're walking around. What's really resonated with me recently with retail  is how people are behaving when they're out and about and shopping around. People are literally IGNORING the promotional end-caps that brands spend tons of money on, simply because they're too distracted by their phones. Although this may sound like a wasted opportunity, I see it as the future of in-store marketing. 

This has been a hot topic of discussion over the last few years -- how phones and other devices will play a role in our shopping experiences -- and is something I'm very interested in. Brands need to start being more conscious of how we're using our devices in our everyday interactions. With the advent of ApplePay and the beginning phases of beacon sensors, there's no question that our in-store purchasing behaviors will be highly influenced by those shiny little devices we seem to never be at an arms-length distance from. 

 

Direct download: 141119_EP45.mp3
Category:business -- posted at: 6:04pm EDT

#QOTD: What's the last app you downloaded?

The humanization of business. Manners of Marketing. Thank You Economy. They're all same. Now that the Internet has allowed consumers to have more control, businesses are expected to behave differently and interact with their communities in a way that humanizes their messaging. Unfortunately however, brands haven't fully embraced the mindset that I thought would have been exhausted by now. 

My prediction with the Thank You Economy was that by 2015 everybody would be on board. Unfortunately, that is not the case. People just haven't adopted it at scale and therefore how can it really be over? Nobody's ruined it. This might actually take forever or never happen at all although I know that those practicing it are getting real results. I see those emails every day. 

And so, my prediction was incredibly off. It just may never happen at scale because companies can be heartless. Heck, even I'm heartless when it comes to money. I know that business is all about the wallet and I get that, but there's a real financial benefit with TYE mentality. I see the dividends with it each and every day. People are STILL flabbergasted when a company reaches out to them with a half-assed approach, and so I know that the potential is still there, but I'm utterly confused as to how it hasn't been fully adopted yet. It's 2015, people!

Direct download: 111814_EP44.mp3
Category:business -- posted at: 3:19pm EDT

#QOTD: Just show me some love!!

Everything trickles from the top. For a long time I used to talk about the "rich-kid syndrome" and how they didn't have it in them to hustle their way to building a sustainable business. What I've learned, however, is that this doesn't apply to everybody. 

When it comes to business, like anything else in life, it all stems from the top. Just like a business' culture stems from its leaders, the way a child sees the world and their approach to life all comes from how they were brought up. When I meet with these "rich kids" I spend almost all my time trying to figure out what their past was like. How did their parents raise them? Did they spoil them or did they make them work for what they wanted? And so, this really has nothing to do with the kids themselves but more so about who their parents were and how they decided to pass on the family legacy. 

I know that my kids are going to be "rich kids" but that doesn't mean I'm going to spoil them. I'm not going to let them become soft and I will most certainly let them know what it means to work and sweat for something that they want, because I know that it's up to me to instill those qualities within them from the onset. 

 

Direct download: Episode_43_Final_Podcast.mp3
Category:business -- posted at: 5:08pm EDT

As a teacher and any professional looking to expand their personal brand, my advice remains the same -- Cut out the crap, stop wasting time on non-important things, and hustle to build your brand. 

If you want to build a more scalable brand you need to put out content. Utilize the technology around you like SlideShare, Spreecast, and Google Hangouts which allow you to further establish your credibility, and where you can also charge people for participating if they're willing to do so. 

Use your content as a gateway to drug to allow you to further establish yourself and your brand. What I really see here is that people are just loaded with excuses. Do you really want to build your brand or do you want to watch 'Homeland?' Do you really need to take that hour long lunch? LUNCH? C'mon!! There's better ways to use our time. I'm not saying you shouldn't eat, but do you really need that much time for lunch?!?

As with anything in life, you just need to figure out your cadence. What do you really want? Are you wasting your time by doing things that aren't allowing you to achieve the levels you want? If you really want to expand your brand, start putting out content, engage with people that may be interested in what you have to offer, cold call, and do whatever else it takes, even if that means having two hours less of sleep. 

Direct download: Episode_42_Audio_Podcast.mp3
Category:business -- posted at: 3:16pm EDT

#QOTD: How long have you been following my work?

Wanting to be an entrepreneur and being an entrepreneur are two very different things. If I were a young and aspiring entrepreneur I would go out an hustle my face off in any which way possible. The best way to become something is to first act like something. Sell, sell, sell. Understand what it takes to provide value to somebody. Learn how to communicate your value proposition enough so that it registers with your 'customer' allowing for you to accomplish what you've set out to do. 

Go out and find mentors. Go work for free and under people that can show you the ropes and serve as that point of contact when you need it. Learn the hustle and taste the game. Put yourself in the position to win. You can read as many books as you'd like, but they're not going to make you an entrepreneur. The only way to become something is through doing. 

And so, start hustling. Start doing whatever it takes. Even if that means selling the very shirt off your back.

Direct download: Episode_41_Podcast_Final_.mp3
Category:business -- posted at: 1:19pm EDT

#QOTD: Want to win a dinner with me? I need you to predict how many episodes of the #AGV show we'll wind up producing once this is all said and done. Those that guess right will be selected to have dinner with me. Deal?

 

They way I prioritize my time is by making the best judgment call possible in that particular moment in time. I frame my process by selecting two sides of the spectrum: What's the most on fire and needs to be tended to immediately, and what are the more high-level ideas that I can work on and flesh out?

I'll take care of things like employee issues or client concerns (the biggest and most time-sensitive problems) and balance it by going on the offense on the things with the biggest upside, like company culture, visions for the future, buying the Jets ;), etc. 

I never focus on anything in the middle. VaynerNation, I warn you, the MIDDLE is DANGEROUS. Stay away. 

Direct download: Episode_40_Podcast.mp3
Category:business -- posted at: 2:33pm EDT

#QOTD: How bad you want to work at VaynerMedia?

The transition from being a "doer" to becoming a leader can be very difficult. Quite frankly, it scares the crap out of me. It's hard to go from "execution-mode" to then becoming a manager of a team. These are two very different things that can cause some issues if not handled properly. 

When you're a leader, you have to be the bigger man/woman in any given situation. You can't simply impose your will because you're now the "boss." A leader listens. They swallow their pride and work to make sure the team is executing as needed. A leader needs to empower those around them to do their jobs but they also need to be able to take the hit, and eat crap, because things won't always be easy, and at the end of the day, they're the ones leading the charge.

I firmly believe that the transition from doer to leader is the same as the transition from leveraging your EQ rather than your IQ. Leaders need to listen and empower their team to become leaders themselves and take ownership of the work they're given. Leaders need to understand who they are as a person and relay that emotional understanding to those around them. As I've said many times before, it all boils down to self-esteem and self-awareness. If you can understand who you truly are as a person, and as a leader, then you'll be able to instill the same understanding in the team around you. 

Direct download: Episode_39_Podcast.mp3
Category:general -- posted at: 1:16pm EDT

#QOTD: Let me know what the next 3-5 years look like for your business. What do you have planned? What are you looking to accomplish?

 

Micro-Content is the idea of making content specific to the context of a platform. It's the idea of utilizing videos and pictures, quotes, and written words that work specifically for the multitude of platforms that exist (Facebook, Instagram, Twitter, Vine, Pinterest, Snapchat, etc) -- which if I might add, was the context behind my latest book, Jab, Jab, Jab, Right Hook ;)

So, how do you make good micro-content? First of all, content is subjective. It depends on the viewer and why they're in particular place at a particular point in time. I understand that a 40 year old woman will have a different mindset when she's on Pinterest vs. Facebook. Does she have intent to shop (Pinterest) or is she just catching up with her world (Facebook)? That's how you need to focus on your story-telling strategy. You need to be mindful of the psychology behind the user's intent and the nuances of the platform. 

When creating micro-content, or content in general, you also need to respect the user and their tendencies. Of course you want to sell your products, but you need to portray them in way that's more compelling to the viewer. You need to shape it their interests and lifestyle. There are plenty of targeting strategies out there, and there's no one way to execute. The only things you can hone in on while forming your strategy are: 

1. Respecting the audience  

2. Respecting the platform  

3. Making your agenda fall third to #1 & #2

 

 

Direct download: Episode_38_Podcast.mp3
Category:business -- posted at: 1:35pm EDT

#QOTD: No question for this one! I need more banter!! I'm looking at you, VaynerNation ;)

I absolutely hate when people send auto-messages after they've gained a new follower. I have actively un-followed most of you when you do this because it speaks to your intent on the platform. You're looking to scale social media on a platform like Twitter that's simply not scalable. 

Twitter is the only true social network because it functions like a town square. A place where you can jump into conversations without sounding/looking creepy. The other networks are pushing content where Twitter is still the place for actual conversation. 

When you go and auto-reply in a "town square," you're the same as the guy walking around just dishing out their business card at a conference or networking event. YOU'RE THE GUY THAT PEOPLE HATE. It's the wrong move. You're not putting any effort into engaging with people. You're auto-replying in the town square and providing no depth, no value.

What do you honestly think is going to happen when I receive that message? I'll tell you what's going to happen. I may sign up for your newsletter and you're going to email me and it's going to go to spam and I'm not going to engage. Why? Because there's no context established. That first taste, that first impression, all of a sudden is sh*t, and you've lost. 

 

Direct download: Episode_37.mp3
Category:business -- posted at: 7:14pm EDT

#QOTD - Are you a chugger, or did you have a turning-point moment, and if so, what was it?

If I were a realtor, the thing I would do more than anything else would be to review the establishments in my area. If I'm selling homes in Millburn, NJ, I'm putting out a daily piece of content featuring the the school, then I'm interviewing the individual teachers. I'm reviewing every single local shop: The wine store, the sandwich shop. I'm interviewing people who have lived in the neighborhood for 50 years. I'm putting out content to make you romantic about the area. 

People pick where they want to buy a home for a lot of reasons. Some of them are practical: Public transportation, distance to schools. But how about making it a little warmer and interviewing Mrs. Robinson the 3rd grade teacher? I remember a realtor telling me that someone moved to Short Hills because of Wine Library (That was such a cool feeling, by the way).

So I'm doing daily content about the 20-mile radius around the area where you're selling homes. I'm finding the stories tucked away around the neighborhood, and all the iconic things that make your area what it is. Those stories are what will create the emotion that could be the tipping point in selling someone their next home.

Direct download: Episode_36_Podcast.mp3
Category:business -- posted at: 12:55pm EDT

#QOTD: What do you think of GaryVaynerchuk.com? Questions, comments, concerns? What’s your $.02?

Email is definitely not dead. As most you may know by now, I’m a big fan of marketing in the year that we live in. And so, email remains to be a very killer opportunity. 

Email is a channel that you can control without being at the mercy of all these other platforms that are out there. But, we also can’t be naive to the changes have been made, such as the promotions tabs that GMail implemented recently. Sure, email is falling off and these changes have caused us to lose touch with some email lists that we may have been paying attention to prior, but it’s still very much in play so long as we leverage it wisely.

Are open rates at 90% like I had in 1997? Absolutely not. But, I still believe email is very much something to be considered. There’s no question that email will certainly be less valuable in 3-5 years. Heard me say marketers ruin everything? That’s where this fits in perfectly. That’s what this is all about. Platforms come along. They present value. And marketings pounce on the opportunity to arbitrage against their audiences. 

But, while us marketers are working to exploit and potentially ruin email marketing, we’re still in a time where it should most definitely be considered as part of any business’s strategy. 

 

Direct download: Episode_35_Podcast.mp3
Category:business -- posted at: 5:46pm EDT

#QOTD: Are you a Vayniac or part of the VaynerNation? What's the difference?

If I were to go back in time and start all over again, I would change NOTHING. From 22 to 32, for the first ten years of my hustle, I remained quiet and I put in the work. I did the work that allowed me to have the audacity to go out and build the Gary Vaynerchuk brand. 

The notion that there's people out there that are growth hacking, and getting exposure through other people's podcasts, and leveraging the brands of others to build themselves as "experts," is LUDICROUS. What are these people actually experts in? What have they accomplished to be deemed an expert?

Here's what I did and why I think you should listen to me when it comes to business. I am in the midst of building my second $50M plus business in a 5 year window. Is it $50 Billion? No - but it's a very substantial business. I was ahead of the market and I executed. I put in the work, I built up the business at a speed many can't comprehend, and I did the things that allowed me to be worthy enough to have a shot at putting out a $15-20 book and amass the following that I have.

So my question is, what did these self-proclaimed experts do to claim that title? If you want to be an "expert" in your craft you need to be in the trenches, day in and day out. You can't just rely on modern day technology to build up your brand. The notion that people are leveraging these technologies and the brand equity of others to build their name is LAUGHABLE. You need to actually execute. You need to earn the opportunity to be a personal brand. You need to show them the proof. If you're an actual expert the proof should be in your forethought, your wins, and your execution. 

 

Direct download: Episode_34_Podcast.mp3
Category:business -- posted at: 3:04pm EDT

#QOTD: What is your favorite candy?

First of all, if you want to increase engagement with your content, you need to make sure you're putting out quality product. Once you know that you're hitting the right notes with the material you'e putting out, you need to put your efforts into business development. 

When an opportunity presents itself, pounce on it. Hustle. Be mindful of the environments and conversations you want to get involved in and be sure that you're offering them value in exchange for what you want from them -- exposure. 

When I didn't have the base that I have now, I was out on the streets hustling for Wine Library, formerly named Shopper's Discount Liquors. I was walking into any business that might be relevant to my community and passing out flyers and coupons one-by-one to gain more exposure. Nobody gave a crap or knew who we were but I knocked on doors and made sure we got the exposure we needed. 

So, can you biz dev? Are you willing to hustle to make it happen? Are you willing to work 15+ hours a day to make it happen? In today's world, there's so much room and opportunity to bring value to somebody, but it's never going to happen if all you care about is yourself . 

 

Direct download: Episode_33_Podcast_1.mp3
Category:business -- posted at: 4:32pm EDT

#LINKS

iTunes! - https://itunes.apple.com/podcast/id928159684?mt=2

I am one of those people who used to think that tons of companies were overvalued. However, I was eventually proven EXTREMELY wrong. As I learned throughout the early Internet days, inflation happens, the world changes, adapts, and now I'm starting to wrap my head around the notion that things aren't actually as over-valued as they may seem at first sight. 

But, this notion of over-under-valuation is definitely a doubled-edged sword. There will be plenty of businesses overvalued due to early-stage hype, but if something has proven to have won and you think is the future of infrastructure, such as an Uber, then we need to start paying close attention.  

And of course, there's plenty of people that have lost money buying into "over-valued" companies, but then again, many have won. When we need to start looking close is when things hit scale. In the early Internet days, many people thought Amazon and EBay were over-valued, until of course, the world began to catch up with them. They were just a step ahead of everybody. When the world begins to catch up, and normal people start to interact and utilize these platforms, that's when you're going to see a shift in scale. 

The underlying difference in all of this is whether these shifts in value are temporary or long-term. If the signs point to a long-term, strong valuation, then it's likely that they're just working in the future, ahead of the game, while others are caught trailing from behind. 

Direct download: Episode_32_Podcast.mp3
Category:business -- posted at: 5:09pm EDT

#QOTD: Are you going to subscribe to my podcast? YES or NO?

#QOTD2: What can I do to make my podcast a TREMENDOUS experience for you?

An interesting question was raised here about taking a course/class in order to become a social media marketer. The truth is, I'm self-taught. I didn't take any courses in social media, but in general I was never a real good student and never took any substantial classes in business or marketing -- But, that's seemed to work out for me just fine :)

I think all this really just boils down to being self-aware and knowing yourself.  I honestly think that 99% are you are clowns, and are just reading headlines, rather than being actual practitioners and going deep within each platform. I'm even scared of you taking a course because most of the courses I've been exposed to during speaking engagements were jokes -- either the course itself or the teachers involved came off as clowns. 

My honest opinion is that Social Media right now is in a very awkward and early stage. If you look back at the early internet marketers of 1995, they were spewing out a ton of garbage as well. So the timing is difficult now, but I can say confidently that I would feel a lot better about you taking a "course" 5 years from now rather than today. 

So, in this whole circus type of environment, it all scares me. The most important thing you can do is be surgical, knowledgeable, and become an actual practitioner. However, for this particular instance, there's too many variables to consider. Are the courses good? Can you actually learn in those environments? Because I can't - hence why my advice is to become a practitioner as best you can, because that's what I've done, and that's certainly worked for me :)

 

Direct download: Episode_31_Podcast.m4a
Category:business -- posted at: 3:53pm EDT

#QOTD: What's your favorite thing about San Francisco?

To me, a name is made. I have some friends that sit around and spend wayyyyy too much time trying to figure out the name for their startup. What did "Google" or "Facebook" mean to anybody outside of their inner communities when they weren't the household names we know today? None of these words mean ANYTHING until they're SOMETHING. 

Some people email me saying they don't like their own last name. My response? You're emailing Gary VAYNERCHUK. Let's call it what it is, Vaynerchuk SUCKS. And yea, they'll be those that tell me it's unique and kinda cool, and I get that - BUT, it's only good because I made something out of it. 

And so, what does a name actually mean? To me? NOTHING. 

I actually think a new trend in this short-form world we live in will be that most business names will start getting abbreviated. People used to call me "V-Chuk" because they didn't want to call me by "Vaynerchuk," and that became my slang last name. We will evolve our name to our convenience so long as it brings VALUE. And so, stop worrying about the name and start worrying about the product. 

 

 

#ProTip: If your full name is available for a dot-com, go ahead and purchase it. I highly recommend it. 

 

Direct download: Episode_30_Podcast.mp3
Category:business -- posted at: 1:00pm EDT

#QOTD: What do you think of the 3-question episode vs. the 5-question? Let me know!

General statements like "you should move your budget to digital video" scare me. Typically when people think about online video they think about spending 5/10% on the overall production and then 90/95% on the distribution. Of that 95% of allocated budget, they just end up pounding the users with right hooks and wind up pissing them off.

So what does online video mean to most people? It's the pre-rolls on YouTube where people end up tabbing out and don't end up consuming the content. OR, they're going to sites like ESPN.com and getting pounded by 30 second videos that waste OUR time, which I'm sure pisses most of us off. 

What I'm most worried about when I hear about these allocations is that I actually like live TV commercials better than the online videos that end up blocking the users from what they actually want to do or see. As I've stressed a million times before, this comes down to providing VALUE. 

So when I hear these notions versus what I know the practitioners are actually doing, it bothers me because I know that they're spending their budgeted dollars on video that is annoying customers. They end up putting these videos in places where the consumer doesn't want it, versus putting a larger percentage of the money on making better quality content and putting it in places where people actually want to consume it -- such as in native Facebook dark posts, where the user has the option to view or not.

In theory, it's great that traditional dollars are moving to digital but unfortunately people continue to misplay it because they're not focusing on providing actual VALUE. 

 

Direct download: Episode_29_Podcast.mp3
Category:business -- posted at: 12:00pm EDT

#QOTD: Who is the biggest influence in your life right now?

As an entrepreneur, I default into assuming it's always going to be competitive. It doesn't matter if "nobody is in your space" because if you're any good, and you've figured something new out, EVERYBODY is going to be in your space eventually. 

To me, competition between startups is the same old game: Better product, better service, better execution. Those are the things that will drive your business. 

When you're David, you shouldn't play Goliath's game. When you're Goliath, you should CRUSH David.

Here's an example: Did anybody think it was weird that, for three years, I NEVER mentioned VaynerMedia. The truth there was that my size (or my lack thereof) was my advantage, and I couldn't let these other big guys know how huge we were getting! I was learning the landscape. Now that we've got the money and the scale to compete, you'll see that I'm talking about it more. 

The important thing is to NEVER PLAY THE OTHER PERSON'S GAME.

Direct download: Episode_28_Podcast.mp3
Category:business -- posted at: 10:58am EDT

 #QOTD: Would you pay $10 a month for Ello?

Look the bottom line is that Ello raised venture capital. The investors are looking for a return on their investment, so they're going to have to figure out a business model. So the question becomes, if they're not going to sell your info to advertisers, are they going to charge a fee to use the service? Now look they may come up with something totally new and innovative, and God bless Ello if they do. I'm rooting for everybody all the time.

My big thing is that **people don't care if you're selling their data**. We actually want targeted ads. When I'm in the market for another pair of Nikes, I WANT to see ads for them. Now there are those of you who disagree, but the data shows it. We'll take them when they go from ads to content. 

So here's the thing:

1. I think the way Ello is financially structured has vulnerabilities.

2. This has happened before with things like Diaspora. It didn't work.

3. I'm not in love with the actual product, but I'm glad they're moving and innovating.

I'm not Nostradamus. I like to make my call when I actually see something happening, and so I think it's too early to say that, but my intuition says they're going to eventually charge, which is going to turn a lot of users off. 

Direct download: Episide_27-ASKGARYVEE-Podcast.mp3
Category:business -- posted at: 10:05am EDT

 #QOTD: Who is the person that you are SO afraid of letting down, it's keeping you from starting something big?

It was so incredible to participate in Dave Ramsey's event. Thanks to everybody who came out, and a HUGE special thanks to the lovely people who stayed after to help me make this episode.

To me there is no such thing as "an entrepreneur with a JOB." If you're a true entrepreneur, you can't breathe when you have a JOB. If you're not out there making it happen and running a business, you're not an entrepreneur, you're a person with entrepreneurial tendencies. Now that's fine. As long as you're HAPPY that's what matters. 

 

Direct download: Episide_26-ASKGARYVEE-Podcast.mp3
Category:business -- posted at: 10:05am EDT

 #QOTD - What are the first three sites you look at in the morning?

 I always find that the best way to attack your own industry and innovate is to spend *zero* time in it. I spent an extreme lack of time in the wine industry, and I spent almost no time dealing with the "agency world" right now. I think I've been to like six other agencies because we had meetings there, but that is literally it. I don't read AdAge, I don't ask my senior people what they did at other agencies. 

For me, my lack of industry knowledge, and my lack of education have actually allowed me to innovate even more. I go with what I think works, not with what everybody else in the industry is doing. 

So pay attention to the food industry, or the rock-climbing business. The best way to not innovate is to pay attention to everybody else in the business, because they're just doing the same crap, too.

 

Direct download: Episode_25_-_Podcast.mp3
Category:business -- posted at: 10:04am EDT

 #QOTD: What is your favorite restaurant right this second? 

If you were to go back to a caveman and ask him what he thinks of our media consumption today, he would reject it. it would be weird and unnatural. But the fact of the matter is that it's where we are today, and technology is just a part of our world. I'm not the dad who is going to tell my kids to "get off the computer and go play!" Frankly our kids are already eating a hell of a lot better than we ever did at that age.

Kids are just growing up to be different characters than we are. Information is a commodity, so they're not going to be as "fact-smart" as we were, but they're going to be much more intuitive about learning how to use new systems. 

Sure I'm worried about them being active enough, but if you're a good parent you can make your kids do literally whatever you want. What I'm *not* going to do, though, is restrict Xander's time on the iPad.

Direct download: Episode_24-ASKGARYVEE-Podcast.mp3
Category:business -- posted at: 10:04am EDT

 #QOTD - What are you dressing up as for Halloween?

Just because you decided to build a business through Kickstarter doesn't mean you should be thinking about it's promotion differently. Facebook Dark Posts targeting people interested in related products, Medium updates in blog form, GUEST CONTRIBUTING! Email every single blog, regardless of size, in the industry relating to your product and reach out and say "I'd like to guest contribute to your publication" in a way that't not spammy. It's all about creating content, and not about creating infomercials. 

To many of the people watching this show, when they hear about content marketing, think "Billy Mayes infomercial." When I think about it, I think "New York Times" or "Scandal."

Direct download: Episode_23-ASKGARYVEE-Podcast.mp3
Category:business -- posted at: 9:59am EDT

 #QOTD: What will the results of the Jets-Lions game be?

Look, I'm a salesman. I'm all about the CTA (Call to action), but at the end of the day we're talking about the difference between sales and branding. Anybody can be a great salesman, but creating a great brand is something totally different.

Being a Nike, being a Puma, as opposed to just selling sneakers, is totally different.

Sometimes I don't go for the CTA, sometimes I don't go for the popup, or the other growth-hacking techniques. The reason for that is I believe in the Jabs. I believe in branding. I believe that there is a time and a place. I believe there's context.

In a 2015 world, people watch this show, and they see that I'm not selling them anything; that I'm taking the time to do this in my favorite place in the world (the Jets' parking lot). Sure I COULD throw some call to action at them, but by asking for that, I leaving something huge on the table. That person has the ability to google me, find out more, and develop a real relationship with my brand, but by selling up front, I could very well ruin that. By trying to score on the first date, I could be passing up the chance to get married. 

 

Direct download: EPISODE_22-ASKGARYVEE-Podcast.mp3
Category:business -- posted at: 9:59am EDT

#QOTD: 1) How do you like your iPhone 6? 2) What do you think about the Ali Baba IPO?

I love it when a random question leads me back to my core value: Create content (JAB) to grow the audience, and then sell (RIGHT HOOK) them your product. It's so simple, it's so straightforward, and it applies to just about ANY situation where you want to sell something.

 

Direct download: EPISODE_21-ASKGARYVEE-Podcast.mp3
Category:business -- posted at: 9:58am EDT

#QOTD - What's your favorite tailgate food? (Lurkers, I'm looking at you!)

A wine review?! THAT'S RIGHT BABY! We're bringing it back to my roots for episode 20. Back to the show, though, I get the gender question a lot, and it's always kind of baffling to me. VaynerMedia is 63% female, a number that's equally reflected at the top levels of management. I guess it's just something I never think about because the simple math reveals everything I'd say anyway.

Direct download: Episode_20-ASKGARYVEE-Podcast.mp3
Category:business -- posted at: 9:58am EDT

#QOTD: Can we make a deal? I want to get my show distribution, and I want to talk to YOU about getting it on your blog.


HEY LURKERS! Yes I'm talking to you. My favorite part about the old WLTV days was having a real community of commenters who I could rely on to be there day after day. FEEDBACK IS MY OXYGEN, so get in there and TALK TO ME!

Direct download: EPISODE_19-ASKGARYVEE-Podcast.mp3
Category:business -- posted at: 9:57am EDT

 #QOTD: What do you think of the new http://garyvaynerchuk.com ??

The fact that I can (and have) effected and touched so many people is absolutely mindblowing to me. Buying the Jets is will happen one day, but even if it doesn't I take enormous pride in the fact that I've already cemented my legacy as a person who can communicate and engage at scale.

Direct download: Episode_18-ASKGARYVEE-Podcast.mp3
Category:business -- posted at: 9:56am EDT

 #QOTD: Share something about yourself in the comments. I want something to cheer me up!

Sorry I'm in just a bad mood today, guys. Miss America was a totally amazing experience, but the Jets game yesterday really put me on a bad track for this week.

On the plus side, I got to share some new facts about how I built up VaynerMedia this episode.

Direct download: Episode_17-ASKGARYVEE-Podcast.mp3
Category:business -- posted at: 9:56am EDT

#QOTD: What was the hardest decision you've ever had to make?

If the Apple Watch is one thing, it's predictable. I think when I say "we're all going to become robots" people think I'm kidding, but I really mean it. Over the next 100 years, evolution is just going to take us there.

Direct download: Episode_16-ASKGARYVEE-Podcast.mp3
Category:business -- posted at: 9:55am EDT

#QOTD: What state do you live in?

I'm just not that interested in other people's rules. I mean thinking like that can be really helpful for some people, but I've only ever done what felt right, and I think layering on some kind of framework on top of it starts to create a product. Value your authenticity!!

 

Direct download: Episode_15-ASKGARYVEE-Podcast.mp3
Category:business -- posted at: 9:54am EDT

#QOTD: Where's your favorite vacation spot?

 

#mini-QOTD: Sound off if you have discovered me because of this show!

 

Loving these video questions, but definitely try to keep them to under 30 sec! Today's episode had a really special energy to it. Maybe it was Nate's cameo. Maybe it was all the talk about soccer and tennis. Maybe it was the fact that I got to work some good old-fashioned #humblebrag action in at the end. Whatever it was, this is a really truly fun episode, and perfect to share with any of your friends who might not know about The #AskGaryVee show yet.

 

Direct download: Episode_14-ASKGARYVEE-Podcast.mp3
Category:business -- posted at: 9:53am EDT

 #QOTD: What YouTube star would you like to see me make a video with?

I have always said that my #1 most important trait is self-awareness. I mean that. People come to me and they ask all these personal questions that I just can't answer because I don't know them! My number one advice to everybody reading this is to step back and take a really honest inventory of your strengths and weaknesses. Are you a strong writer? Are you good on video? Do you have an awesome voice? Are you a photoshop wizard? The answer to these questions will point you in a very clear direction and show you whether you should be on YouTube, Souncloud, Medium, or Slideshare. They're all out there waiting for you!

 

Direct download: EPISODE_13-ASKGARYVEE-Podcast.aif
Category:business -- posted at: 9:53am EDT

#QOTD: What's your fantasy football lock for this week?


It feels so amazing to be back from vacation and in the VaynerMedia offices hustling again! Did you miss me? Today we went all out! There are plenty of guests, and plenty of REAL answers. I mean it. It gets a little weird today, but that is the point of this show: for me to be 100% honest and deliver as much value as I possibly can.

Direct download: Episode_12-ASKGARYVEE-Podcast.mp3
Category:business -- posted at: 9:52am EDT

 #QOTD: What are you doing this weekend?

Guys, I'm so serious. If a winery in Napa started doing unbiased wine reviews from around the world, it would be HUGE. When one of you does it, you can thank me later ;) I'll see you all in a couple of weeks when I get back from vacation. I hope you all get to spend tons of time with your families, and I can't wait to answer your questions in September!

 

Direct download: Episode_11-ASKGARYVEE-Podcast.mp3
Category:business -- posted at: 9:51am EDT

 #QOTD: What did you think of today's episode?

In today's episode we examine one of my least favorite actions: complaining. We also talk about cute old ladies, Facebook's organic reach, and why I'm so obnoxiously lucky to be living in America and doing what I'm doing.

Direct download: Episode_10-ASKGARYVEE-Podcast.mp3
Category:business -- posted at: 9:50am EDT

#QOTD: Who in your family inspires you the most?

 Today we a very special episode of The #AskGaryVee show. I've been holding off on the ALS Ice Bucket Challenge for awhile now, but when my man Michael called me out, I knew I had to make the move! So now I challenge YOU, VaynerNation, to get out there, soak yourselves, and DONATE!

Direct download: Episode_9-ASKGARYVEE-Podcast.mp3
Category:business -- posted at: 9:50am EDT

#QOTD: What is currently your favorite single beverage?

Things that I have decided are important: Keeping life spicy, wine, my health, and being honest.

Direct download: Episode_8-ASKGARYVEE-Podcast.mp3
Category:business -- posted at: 9:48am EDT

 #QOTD: What other personalities in the video world are you enjoying content from?

Getting into some long-winded answers today! It's a really great sign, too, because it's clear that you guys are asking me amazing questions, so I really want to give some of them the time they deserve. Also be sure to hit me up on CyberDust tomorrow (@garyvee) so I can answer some of your more personal questions.

Direct download: Episode_7-ASKGARYVEE-Podcast.mp3
Category:business -- posted at: 9:47am EDT

In this episode we talk about getting familiar with Facebook advertising, my love for my family, and the magic of red-headed quarterbacks. On top of that we get into being grateful, being right, and being patient. Three of my favorite things!

Direct download: Episode_6-ASKGARYVEE-Podcast.mp3
Category:business -- posted at: 9:46am EDT

In this episode I talk about the importance of my wife, my health, and the fact that Brett Favre had a brief stint as a NY Jet. I also ask the most important question of all: Are you actually bringing value to your consumers?!

Direct download: Episode_4-ASKGARYVEE-Podcast.mp3
Category:general -- posted at: 9:46am EDT

Episode three already! This time around I'm talking about what my father taught me about building businesses. I also talk about the future, building local startups, and how small businesses can conserve their cash.

Direct download: Episode_3-ASKGARYVEE-Podcast.mp3
Category:business -- posted at: 9:32am EDT

Guys THERE IS NO SUCH THING AS A BORING BUSINESS! Do you have any idea how many people are in the market for DIY content? A hardware store is literally DROWNING in potential content. Also in this episode, I get into how music producers can use social media to market their products. Watch now!

Direct download: Episode_2-ASKGARYVEE-Podcast.mp3
Category:business -- posted at: 3:22pm EDT

Welcome to the first episode of my new show! This is the perfect way to start things off as we get into some nitty gritty about long-term business goals, Facebook dark-posts, and even non-profits. This is the beginning of a new era, my friends. Get ready!

Direct download: AskGaryVee_-_Episode_1.mp3
Category:business -- posted at: 12:00pm EDT

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