The GaryVee Audio Experience

#QOTD: No question for this one! I need more banter!! I'm looking at you, VaynerNation ;)

I absolutely hate when people send auto-messages after they've gained a new follower. I have actively un-followed most of you when you do this because it speaks to your intent on the platform. You're looking to scale social media on a platform like Twitter that's simply not scalable. 

Twitter is the only true social network because it functions like a town square. A place where you can jump into conversations without sounding/looking creepy. The other networks are pushing content where Twitter is still the place for actual conversation. 

When you go and auto-reply in a "town square," you're the same as the guy walking around just dishing out their business card at a conference or networking event. YOU'RE THE GUY THAT PEOPLE HATE. It's the wrong move. You're not putting any effort into engaging with people. You're auto-replying in the town square and providing no depth, no value.

What do you honestly think is going to happen when I receive that message? I'll tell you what's going to happen. I may sign up for your newsletter and you're going to email me and it's going to go to spam and I'm not going to engage. Why? Because there's no context established. That first taste, that first impression, all of a sudden is sh*t, and you've lost. 

 

Direct download: Episode_37.mp3
Category:business -- posted at: 7:14pm EST

#QOTD - Are you a chugger, or did you have a turning-point moment, and if so, what was it?

If I were a realtor, the thing I would do more than anything else would be to review the establishments in my area. If I'm selling homes in Millburn, NJ, I'm putting out a daily piece of content featuring the the school, then I'm interviewing the individual teachers. I'm reviewing every single local shop: The wine store, the sandwich shop. I'm interviewing people who have lived in the neighborhood for 50 years. I'm putting out content to make you romantic about the area. 

People pick where they want to buy a home for a lot of reasons. Some of them are practical: Public transportation, distance to schools. But how about making it a little warmer and interviewing Mrs. Robinson the 3rd grade teacher? I remember a realtor telling me that someone moved to Short Hills because of Wine Library (That was such a cool feeling, by the way).

So I'm doing daily content about the 20-mile radius around the area where you're selling homes. I'm finding the stories tucked away around the neighborhood, and all the iconic things that make your area what it is. Those stories are what will create the emotion that could be the tipping point in selling someone their next home.

Direct download: Episode_36_Podcast.mp3
Category:business -- posted at: 12:55pm EST

#QOTD: What do you think of GaryVaynerchuk.com? Questions, comments, concerns? What’s your $.02?

Email is definitely not dead. As most you may know by now, I’m a big fan of marketing in the year that we live in. And so, email remains to be a very killer opportunity. 

Email is a channel that you can control without being at the mercy of all these other platforms that are out there. But, we also can’t be naive to the changes have been made, such as the promotions tabs that GMail implemented recently. Sure, email is falling off and these changes have caused us to lose touch with some email lists that we may have been paying attention to prior, but it’s still very much in play so long as we leverage it wisely.

Are open rates at 90% like I had in 1997? Absolutely not. But, I still believe email is very much something to be considered. There’s no question that email will certainly be less valuable in 3-5 years. Heard me say marketers ruin everything? That’s where this fits in perfectly. That’s what this is all about. Platforms come along. They present value. And marketings pounce on the opportunity to arbitrage against their audiences. 

But, while us marketers are working to exploit and potentially ruin email marketing, we’re still in a time where it should most definitely be considered as part of any business’s strategy. 

 

Direct download: Episode_35_Podcast.mp3
Category:business -- posted at: 5:46pm EST

#QOTD: Are you a Vayniac or part of the VaynerNation? What's the difference?

If I were to go back in time and start all over again, I would change NOTHING. From 22 to 32, for the first ten years of my hustle, I remained quiet and I put in the work. I did the work that allowed me to have the audacity to go out and build the Gary Vaynerchuk brand. 

The notion that there's people out there that are growth hacking, and getting exposure through other people's podcasts, and leveraging the brands of others to build themselves as "experts," is LUDICROUS. What are these people actually experts in? What have they accomplished to be deemed an expert?

Here's what I did and why I think you should listen to me when it comes to business. I am in the midst of building my second $50M plus business in a 5 year window. Is it $50 Billion? No - but it's a very substantial business. I was ahead of the market and I executed. I put in the work, I built up the business at a speed many can't comprehend, and I did the things that allowed me to be worthy enough to have a shot at putting out a $15-20 book and amass the following that I have.

So my question is, what did these self-proclaimed experts do to claim that title? If you want to be an "expert" in your craft you need to be in the trenches, day in and day out. You can't just rely on modern day technology to build up your brand. The notion that people are leveraging these technologies and the brand equity of others to build their name is LAUGHABLE. You need to actually execute. You need to earn the opportunity to be a personal brand. You need to show them the proof. If you're an actual expert the proof should be in your forethought, your wins, and your execution. 

 

Direct download: Episode_34_Podcast.mp3
Category:business -- posted at: 3:04pm EST

#QOTD: What is your favorite candy?

First of all, if you want to increase engagement with your content, you need to make sure you're putting out quality product. Once you know that you're hitting the right notes with the material you'e putting out, you need to put your efforts into business development. 

When an opportunity presents itself, pounce on it. Hustle. Be mindful of the environments and conversations you want to get involved in and be sure that you're offering them value in exchange for what you want from them -- exposure. 

When I didn't have the base that I have now, I was out on the streets hustling for Wine Library, formerly named Shopper's Discount Liquors. I was walking into any business that might be relevant to my community and passing out flyers and coupons one-by-one to gain more exposure. Nobody gave a crap or knew who we were but I knocked on doors and made sure we got the exposure we needed. 

So, can you biz dev? Are you willing to hustle to make it happen? Are you willing to work 15+ hours a day to make it happen? In today's world, there's so much room and opportunity to bring value to somebody, but it's never going to happen if all you care about is yourself . 

 

Direct download: Episode_33_Podcast_1.mp3
Category:business -- posted at: 4:32pm EST

#LINKS

iTunes! - https://itunes.apple.com/podcast/id928159684?mt=2

I am one of those people who used to think that tons of companies were overvalued. However, I was eventually proven EXTREMELY wrong. As I learned throughout the early Internet days, inflation happens, the world changes, adapts, and now I'm starting to wrap my head around the notion that things aren't actually as over-valued as they may seem at first sight. 

But, this notion of over-under-valuation is definitely a doubled-edged sword. There will be plenty of businesses overvalued due to early-stage hype, but if something has proven to have won and you think is the future of infrastructure, such as an Uber, then we need to start paying close attention.  

And of course, there's plenty of people that have lost money buying into "over-valued" companies, but then again, many have won. When we need to start looking close is when things hit scale. In the early Internet days, many people thought Amazon and EBay were over-valued, until of course, the world began to catch up with them. They were just a step ahead of everybody. When the world begins to catch up, and normal people start to interact and utilize these platforms, that's when you're going to see a shift in scale. 

The underlying difference in all of this is whether these shifts in value are temporary or long-term. If the signs point to a long-term, strong valuation, then it's likely that they're just working in the future, ahead of the game, while others are caught trailing from behind. 

Direct download: Episode_32_Podcast.mp3
Category:business -- posted at: 5:09pm EST

#QOTD: Are you going to subscribe to my podcast? YES or NO?

#QOTD2: What can I do to make my podcast a TREMENDOUS experience for you?

An interesting question was raised here about taking a course/class in order to become a social media marketer. The truth is, I'm self-taught. I didn't take any courses in social media, but in general I was never a real good student and never took any substantial classes in business or marketing -- But, that's seemed to work out for me just fine :)

I think all this really just boils down to being self-aware and knowing yourself.  I honestly think that 99% are you are clowns, and are just reading headlines, rather than being actual practitioners and going deep within each platform. I'm even scared of you taking a course because most of the courses I've been exposed to during speaking engagements were jokes -- either the course itself or the teachers involved came off as clowns. 

My honest opinion is that Social Media right now is in a very awkward and early stage. If you look back at the early internet marketers of 1995, they were spewing out a ton of garbage as well. So the timing is difficult now, but I can say confidently that I would feel a lot better about you taking a "course" 5 years from now rather than today. 

So, in this whole circus type of environment, it all scares me. The most important thing you can do is be surgical, knowledgeable, and become an actual practitioner. However, for this particular instance, there's too many variables to consider. Are the courses good? Can you actually learn in those environments? Because I can't - hence why my advice is to become a practitioner as best you can, because that's what I've done, and that's certainly worked for me :)

 

Direct download: Episode_31_Podcast.m4a
Category:business -- posted at: 3:53pm EST

#QOTD: What's your favorite thing about San Francisco?

To me, a name is made. I have some friends that sit around and spend wayyyyy too much time trying to figure out the name for their startup. What did "Google" or "Facebook" mean to anybody outside of their inner communities when they weren't the household names we know today? None of these words mean ANYTHING until they're SOMETHING. 

Some people email me saying they don't like their own last name. My response? You're emailing Gary VAYNERCHUK. Let's call it what it is, Vaynerchuk SUCKS. And yea, they'll be those that tell me it's unique and kinda cool, and I get that - BUT, it's only good because I made something out of it. 

And so, what does a name actually mean? To me? NOTHING. 

I actually think a new trend in this short-form world we live in will be that most business names will start getting abbreviated. People used to call me "V-Chuk" because they didn't want to call me by "Vaynerchuk," and that became my slang last name. We will evolve our name to our convenience so long as it brings VALUE. And so, stop worrying about the name and start worrying about the product. 

 

 

#ProTip: If your full name is available for a dot-com, go ahead and purchase it. I highly recommend it. 

 

Direct download: Episode_30_Podcast.mp3
Category:business -- posted at: 1:00pm EST

#QOTD: What do you think of the 3-question episode vs. the 5-question? Let me know!

General statements like "you should move your budget to digital video" scare me. Typically when people think about online video they think about spending 5/10% on the overall production and then 90/95% on the distribution. Of that 95% of allocated budget, they just end up pounding the users with right hooks and wind up pissing them off.

So what does online video mean to most people? It's the pre-rolls on YouTube where people end up tabbing out and don't end up consuming the content. OR, they're going to sites like ESPN.com and getting pounded by 30 second videos that waste OUR time, which I'm sure pisses most of us off. 

What I'm most worried about when I hear about these allocations is that I actually like live TV commercials better than the online videos that end up blocking the users from what they actually want to do or see. As I've stressed a million times before, this comes down to providing VALUE. 

So when I hear these notions versus what I know the practitioners are actually doing, it bothers me because I know that they're spending their budgeted dollars on video that is annoying customers. They end up putting these videos in places where the consumer doesn't want it, versus putting a larger percentage of the money on making better quality content and putting it in places where people actually want to consume it -- such as in native Facebook dark posts, where the user has the option to view or not.

In theory, it's great that traditional dollars are moving to digital but unfortunately people continue to misplay it because they're not focusing on providing actual VALUE. 

 

Direct download: Episode_29_Podcast.mp3
Category:business -- posted at: 12:00pm EST

#QOTD: Who is the biggest influence in your life right now?

As an entrepreneur, I default into assuming it's always going to be competitive. It doesn't matter if "nobody is in your space" because if you're any good, and you've figured something new out, EVERYBODY is going to be in your space eventually. 

To me, competition between startups is the same old game: Better product, better service, better execution. Those are the things that will drive your business. 

When you're David, you shouldn't play Goliath's game. When you're Goliath, you should CRUSH David.

Here's an example: Did anybody think it was weird that, for three years, I NEVER mentioned VaynerMedia. The truth there was that my size (or my lack thereof) was my advantage, and I couldn't let these other big guys know how huge we were getting! I was learning the landscape. Now that we've got the money and the scale to compete, you'll see that I'm talking about it more. 

The important thing is to NEVER PLAY THE OTHER PERSON'S GAME.

Direct download: Episode_28_Podcast.mp3
Category:business -- posted at: 10:58am EST

 #QOTD: Would you pay $10 a month for Ello?

Look the bottom line is that Ello raised venture capital. The investors are looking for a return on their investment, so they're going to have to figure out a business model. So the question becomes, if they're not going to sell your info to advertisers, are they going to charge a fee to use the service? Now look they may come up with something totally new and innovative, and God bless Ello if they do. I'm rooting for everybody all the time.

My big thing is that **people don't care if you're selling their data**. We actually want targeted ads. When I'm in the market for another pair of Nikes, I WANT to see ads for them. Now there are those of you who disagree, but the data shows it. We'll take them when they go from ads to content. 

So here's the thing:

1. I think the way Ello is financially structured has vulnerabilities.

2. This has happened before with things like Diaspora. It didn't work.

3. I'm not in love with the actual product, but I'm glad they're moving and innovating.

I'm not Nostradamus. I like to make my call when I actually see something happening, and so I think it's too early to say that, but my intuition says they're going to eventually charge, which is going to turn a lot of users off. 

Direct download: Episide_27-ASKGARYVEE-Podcast.mp3
Category:business -- posted at: 10:05am EST

 #QOTD: Who is the person that you are SO afraid of letting down, it's keeping you from starting something big?

It was so incredible to participate in Dave Ramsey's event. Thanks to everybody who came out, and a HUGE special thanks to the lovely people who stayed after to help me make this episode.

To me there is no such thing as "an entrepreneur with a JOB." If you're a true entrepreneur, you can't breathe when you have a JOB. If you're not out there making it happen and running a business, you're not an entrepreneur, you're a person with entrepreneurial tendencies. Now that's fine. As long as you're HAPPY that's what matters. 

 

Direct download: Episide_26-ASKGARYVEE-Podcast.mp3
Category:business -- posted at: 10:05am EST

 #QOTD - What are the first three sites you look at in the morning?

 I always find that the best way to attack your own industry and innovate is to spend *zero* time in it. I spent an extreme lack of time in the wine industry, and I spent almost no time dealing with the "agency world" right now. I think I've been to like six other agencies because we had meetings there, but that is literally it. I don't read AdAge, I don't ask my senior people what they did at other agencies. 

For me, my lack of industry knowledge, and my lack of education have actually allowed me to innovate even more. I go with what I think works, not with what everybody else in the industry is doing. 

So pay attention to the food industry, or the rock-climbing business. The best way to not innovate is to pay attention to everybody else in the business, because they're just doing the same crap, too.

 

Direct download: Episode_25_-_Podcast.mp3
Category:business -- posted at: 10:04am EST

 #QOTD: What is your favorite restaurant right this second? 

If you were to go back to a caveman and ask him what he thinks of our media consumption today, he would reject it. it would be weird and unnatural. But the fact of the matter is that it's where we are today, and technology is just a part of our world. I'm not the dad who is going to tell my kids to "get off the computer and go play!" Frankly our kids are already eating a hell of a lot better than we ever did at that age.

Kids are just growing up to be different characters than we are. Information is a commodity, so they're not going to be as "fact-smart" as we were, but they're going to be much more intuitive about learning how to use new systems. 

Sure I'm worried about them being active enough, but if you're a good parent you can make your kids do literally whatever you want. What I'm *not* going to do, though, is restrict Xander's time on the iPad.

Direct download: Episode_24-ASKGARYVEE-Podcast.mp3
Category:business -- posted at: 10:04am EST

 #QOTD - What are you dressing up as for Halloween?

Just because you decided to build a business through Kickstarter doesn't mean you should be thinking about it's promotion differently. Facebook Dark Posts targeting people interested in related products, Medium updates in blog form, GUEST CONTRIBUTING! Email every single blog, regardless of size, in the industry relating to your product and reach out and say "I'd like to guest contribute to your publication" in a way that't not spammy. It's all about creating content, and not about creating infomercials. 

To many of the people watching this show, when they hear about content marketing, think "Billy Mayes infomercial." When I think about it, I think "New York Times" or "Scandal."

Direct download: Episode_23-ASKGARYVEE-Podcast.mp3
Category:business -- posted at: 9:59am EST

 #QOTD: What will the results of the Jets-Lions game be?

Look, I'm a salesman. I'm all about the CTA (Call to action), but at the end of the day we're talking about the difference between sales and branding. Anybody can be a great salesman, but creating a great brand is something totally different.

Being a Nike, being a Puma, as opposed to just selling sneakers, is totally different.

Sometimes I don't go for the CTA, sometimes I don't go for the popup, or the other growth-hacking techniques. The reason for that is I believe in the Jabs. I believe in branding. I believe that there is a time and a place. I believe there's context.

In a 2015 world, people watch this show, and they see that I'm not selling them anything; that I'm taking the time to do this in my favorite place in the world (the Jets' parking lot). Sure I COULD throw some call to action at them, but by asking for that, I leaving something huge on the table. That person has the ability to google me, find out more, and develop a real relationship with my brand, but by selling up front, I could very well ruin that. By trying to score on the first date, I could be passing up the chance to get married. 

 

Direct download: EPISODE_22-ASKGARYVEE-Podcast.mp3
Category:business -- posted at: 9:59am EST

#QOTD: 1) How do you like your iPhone 6? 2) What do you think about the Ali Baba IPO?

I love it when a random question leads me back to my core value: Create content (JAB) to grow the audience, and then sell (RIGHT HOOK) them your product. It's so simple, it's so straightforward, and it applies to just about ANY situation where you want to sell something.

 

Direct download: EPISODE_21-ASKGARYVEE-Podcast.mp3
Category:business -- posted at: 9:58am EST

#QOTD - What's your favorite tailgate food? (Lurkers, I'm looking at you!)

A wine review?! THAT'S RIGHT BABY! We're bringing it back to my roots for episode 20. Back to the show, though, I get the gender question a lot, and it's always kind of baffling to me. VaynerMedia is 63% female, a number that's equally reflected at the top levels of management. I guess it's just something I never think about because the simple math reveals everything I'd say anyway.

Direct download: Episode_20-ASKGARYVEE-Podcast.mp3
Category:business -- posted at: 9:58am EST

#QOTD: Can we make a deal? I want to get my show distribution, and I want to talk to YOU about getting it on your blog.


HEY LURKERS! Yes I'm talking to you. My favorite part about the old WLTV days was having a real community of commenters who I could rely on to be there day after day. FEEDBACK IS MY OXYGEN, so get in there and TALK TO ME!

Direct download: EPISODE_19-ASKGARYVEE-Podcast.mp3
Category:business -- posted at: 9:57am EST

 #QOTD: What do you think of the new http://garyvaynerchuk.com ??

The fact that I can (and have) effected and touched so many people is absolutely mindblowing to me. Buying the Jets is will happen one day, but even if it doesn't I take enormous pride in the fact that I've already cemented my legacy as a person who can communicate and engage at scale.

Direct download: Episode_18-ASKGARYVEE-Podcast.mp3
Category:business -- posted at: 9:56am EST

 #QOTD: Share something about yourself in the comments. I want something to cheer me up!

Sorry I'm in just a bad mood today, guys. Miss America was a totally amazing experience, but the Jets game yesterday really put me on a bad track for this week.

On the plus side, I got to share some new facts about how I built up VaynerMedia this episode.

Direct download: Episode_17-ASKGARYVEE-Podcast.mp3
Category:business -- posted at: 9:56am EST

#QOTD: What was the hardest decision you've ever had to make?

If the Apple Watch is one thing, it's predictable. I think when I say "we're all going to become robots" people think I'm kidding, but I really mean it. Over the next 100 years, evolution is just going to take us there.

Direct download: Episode_16-ASKGARYVEE-Podcast.mp3
Category:business -- posted at: 9:55am EST

#QOTD: What state do you live in?

I'm just not that interested in other people's rules. I mean thinking like that can be really helpful for some people, but I've only ever done what felt right, and I think layering on some kind of framework on top of it starts to create a product. Value your authenticity!!

 

Direct download: Episode_15-ASKGARYVEE-Podcast.mp3
Category:business -- posted at: 9:54am EST

#QOTD: Where's your favorite vacation spot?

 

#mini-QOTD: Sound off if you have discovered me because of this show!

 

Loving these video questions, but definitely try to keep them to under 30 sec! Today's episode had a really special energy to it. Maybe it was Nate's cameo. Maybe it was all the talk about soccer and tennis. Maybe it was the fact that I got to work some good old-fashioned #humblebrag action in at the end. Whatever it was, this is a really truly fun episode, and perfect to share with any of your friends who might not know about The #AskGaryVee show yet.

 

Direct download: Episode_14-ASKGARYVEE-Podcast.mp3
Category:business -- posted at: 9:53am EST

 #QOTD: What YouTube star would you like to see me make a video with?

I have always said that my #1 most important trait is self-awareness. I mean that. People come to me and they ask all these personal questions that I just can't answer because I don't know them! My number one advice to everybody reading this is to step back and take a really honest inventory of your strengths and weaknesses. Are you a strong writer? Are you good on video? Do you have an awesome voice? Are you a photoshop wizard? The answer to these questions will point you in a very clear direction and show you whether you should be on YouTube, Souncloud, Medium, or Slideshare. They're all out there waiting for you!

 

Direct download: EPISODE_13-ASKGARYVEE-Podcast.aif
Category:business -- posted at: 9:53am EST

#QOTD: What's your fantasy football lock for this week?


It feels so amazing to be back from vacation and in the VaynerMedia offices hustling again! Did you miss me? Today we went all out! There are plenty of guests, and plenty of REAL answers. I mean it. It gets a little weird today, but that is the point of this show: for me to be 100% honest and deliver as much value as I possibly can.

Direct download: Episode_12-ASKGARYVEE-Podcast.mp3
Category:business -- posted at: 9:52am EST

 #QOTD: What are you doing this weekend?

Guys, I'm so serious. If a winery in Napa started doing unbiased wine reviews from around the world, it would be HUGE. When one of you does it, you can thank me later ;) I'll see you all in a couple of weeks when I get back from vacation. I hope you all get to spend tons of time with your families, and I can't wait to answer your questions in September!

 

Direct download: Episode_11-ASKGARYVEE-Podcast.mp3
Category:business -- posted at: 9:51am EST

 #QOTD: What did you think of today's episode?

In today's episode we examine one of my least favorite actions: complaining. We also talk about cute old ladies, Facebook's organic reach, and why I'm so obnoxiously lucky to be living in America and doing what I'm doing.

Direct download: Episode_10-ASKGARYVEE-Podcast.mp3
Category:business -- posted at: 9:50am EST

#QOTD: Who in your family inspires you the most?

 Today we a very special episode of The #AskGaryVee show. I've been holding off on the ALS Ice Bucket Challenge for awhile now, but when my man Michael called me out, I knew I had to make the move! So now I challenge YOU, VaynerNation, to get out there, soak yourselves, and DONATE!

Direct download: Episode_9-ASKGARYVEE-Podcast.mp3
Category:business -- posted at: 9:50am EST

#QOTD: What is currently your favorite single beverage?

Things that I have decided are important: Keeping life spicy, wine, my health, and being honest.

Direct download: Episode_8-ASKGARYVEE-Podcast.mp3
Category:business -- posted at: 9:48am EST

 #QOTD: What other personalities in the video world are you enjoying content from?

Getting into some long-winded answers today! It's a really great sign, too, because it's clear that you guys are asking me amazing questions, so I really want to give some of them the time they deserve. Also be sure to hit me up on CyberDust tomorrow (@garyvee) so I can answer some of your more personal questions.

Direct download: Episode_7-ASKGARYVEE-Podcast.mp3
Category:business -- posted at: 9:47am EST

In this episode we talk about getting familiar with Facebook advertising, my love for my family, and the magic of red-headed quarterbacks. On top of that we get into being grateful, being right, and being patient. Three of my favorite things!

Direct download: Episode_6-ASKGARYVEE-Podcast.mp3
Category:business -- posted at: 9:46am EST

In this episode I talk about the importance of my wife, my health, and the fact that Brett Favre had a brief stint as a NY Jet. I also ask the most important question of all: Are you actually bringing value to your consumers?!

Direct download: Episode_4-ASKGARYVEE-Podcast.mp3
Category:general -- posted at: 9:46am EST

Episode three already! This time around I'm talking about what my father taught me about building businesses. I also talk about the future, building local startups, and how small businesses can conserve their cash.

Direct download: Episode_3-ASKGARYVEE-Podcast.mp3
Category:business -- posted at: 9:32am EST

Guys THERE IS NO SUCH THING AS A BORING BUSINESS! Do you have any idea how many people are in the market for DIY content? A hardware store is literally DROWNING in potential content. Also in this episode, I get into how music producers can use social media to market their products. Watch now!

Direct download: Episode_2-ASKGARYVEE-Podcast.mp3
Category:business -- posted at: 3:22pm EST

Welcome to the first episode of my new show! This is the perfect way to start things off as we get into some nitty gritty about long-term business goals, Facebook dark-posts, and even non-profits. This is the beginning of a new era, my friends. Get ready!

Direct download: AskGaryVee_-_Episode_1.mp3
Category:business -- posted at: 12:00pm EST

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