Sun, 12 October 2014
#QOTD: What's your favorite thing about San Francisco?
To me, a name is made. I have some friends that sit around and spend wayyyyy too much time trying to figure out the name for their startup. What did "Google" or "Facebook" mean to anybody outside of their inner communities when they weren't the household names we know today? None of these words mean ANYTHING until they're SOMETHING.
Some people email me saying they don't like their own last name. My response? You're emailing Gary VAYNERCHUK. Let's call it what it is, Vaynerchuk SUCKS. And yea, they'll be those that tell me it's unique and kinda cool, and I get that - BUT, it's only good because I made something out of it.
And so, what does a name actually mean? To me? NOTHING.
I actually think a new trend in this short-form world we live in will be that most business names will start getting abbreviated. People used to call me "V-Chuk" because they didn't want to call me by "Vaynerchuk," and that became my slang last name. We will evolve our name to our convenience so long as it brings VALUE. And so, stop worrying about the name and start worrying about the product.
#ProTip: If your full name is available for a dot-com, go ahead and purchase it. I highly recommend it.
Sun, 12 October 2014
#QOTD: What do you think of the 3-question episode vs. the 5-question? Let me know!
General statements like "you should move your budget to digital video" scare me. Typically when people think about online video they think about spending 5/10% on the overall production and then 90/95% on the distribution. Of that 95% of allocated budget, they just end up pounding the users with right hooks and wind up pissing them off.
So what does online video mean to most people? It's the pre-rolls on YouTube where people end up tabbing out and don't end up consuming the content. OR, they're going to sites like ESPN.com and getting pounded by 30 second videos that waste OUR time, which I'm sure pisses most of us off.
What I'm most worried about when I hear about these allocations is that I actually like live TV commercials better than the online videos that end up blocking the users from what they actually want to do or see. As I've stressed a million times before, this comes down to providing VALUE.
So when I hear these notions versus what I know the practitioners are actually doing, it bothers me because I know that they're spending their budgeted dollars on video that is annoying customers. They end up putting these videos in places where the consumer doesn't want it, versus putting a larger percentage of the money on making better quality content and putting it in places where people actually want to consume it -- such as in native Facebook dark posts, where the user has the option to view or not.
In theory, it's great that traditional dollars are moving to digital but unfortunately people continue to misplay it because they're not focusing on providing actual VALUE.