The GaryVee Audio Experience

#QOTD: Where are your parents from? 

#LINKS: 
https://www.garyvaynerchuk.com/what-y...

The robots are not taking over the world in five years. Not even close. Maybe in fifty-five years, but that's so far away that I can't even wrap my head around it.

BUT, if the robots take over, I've gotta be really dead honest with you: I'm not worried about the productivity, because I'm scared shitless than the robots took over. 

Direct download: EPISODE_75_Podcast.mp3
Category:business -- posted at: 2:12pm EST

Published on Feb 23, 2015

#QOTD: I need a state of the union from you guys on the show. How are you feeling about it? What do you want to see from me? I’d also like a little banter. Accepted topics are the following: the Oscars, my Monday morning video, or being sick. 

#LINKS
MONDAY VIDEO: https://www.facebook.com/video.php?v=...
SUBMIT A QUESTION: https://www.garyvaynerchuk.com/what-y...

There is a lot of potential in podcasts. The only reason I'm not all in right now is because I'm too busy. Everybody has to decide their own opportunity costs. For me, I think I over-index on video. I perform better on video. I like video, I like this whole thing.

But I want to still have a presence on their, so I'm taking the audio of this show and turning into a podcast. I think podcasting is a huge phenomenon. Obviously the smart phone has changed the dynamic; people can take it with them when they run or travel or work out. Other people are listening on their car over blue tooth. It has particularly exploded over the last twenty-four months, especially with Serial being such a big deal. It was big back in 04 and 05, and now it's having a comeback. 

I'm all about podcasting in its traditional form as an audio experience. To me, there is a huge opportunity that is being missed for a long of people. Let's not forget that audio is much more accessible to a lot of people. Making a video takes a different dimension and skill set, one that I think I own; thus, I use this form to create two pieces of content. I take the audio and turn it into a podcast. Because video comes so naturally to me, that is what I default to. But I want to be aware of the podcast world, so I do what I can to make it work.

If I had time to do two separate shows, I would. But right now I don't see the ROI of only doing audio in a world where I have so many projects happening. 

And by the way, Podcast listeners (if you're reading this :) ), please give me your feedback. I want to make sure I'm hearing you and getting feedback.

Direct download: Episode_74_Podcast.mp3
Category:business -- posted at: 8:44pm EST

#QOTD: What are you focusing on the MOST right now?
#SIDE QOTD: What do you want from me, AGV wise? :)

#LINKS
Submit a question! https://www.garyvaynerchuk.com/what-y...

Is there a risk in giving away your best work for free? Of course. Giving away awesome work for free has been my gateway drug to so many great opportunities. But best work needs to be defined for the category you're in. I'm blown away by the amount of people who don't realize that their best advice is exactly what you should give away for free. But if you're a painter, and your best work is the most amazing painting you ever made, and you give it away for free, that's maybe a different game. But maybe you strategically gave it away. Like to an important museum, maybe. Or to a billionaire that puts in a prime spot in that home, could that then become the gateway to more?

The problem with this debate is that when you are doing something for free, it needs to be strategic. Because what you are looking to do by giving away something for free is create leverage to then do something that is not for free, right? Right. DRock could have made that first video for someone who is not me, and it might not have panned out the same. He might not have received that ROI that he got for doing a video for free for me. 

I think that people look at this too much as a blanket statement. For me, everything I give away for free has strategic purpose. I understand WHY I'm doing it, and that's why it becomes so much easier to do, even though I don't always expect an outcome from that action. That becomes the big part of this. Way too many people do stuff for free and that expect this windfall behind it. Then when it's not delivered, they become disappointed; and in that disappointment, they don't follow up, they don't try it again. They don't repeat that action over and over, which actually has more upside than anything else. 
Three out of five times it will bring you some kind of value. Don't focus on the two out of five.

Direct download: EPISODE_73_PODCAST.mp3
Category:business -- posted at: 9:46am EST

#QOTD, CASEY: What is your greatest fear, and why?
#QOTD, GARY: Are you a YES person or a NO person?

#LINKS
https://www.youtube.com/user/caseynei...

Direct download: EPISODE_72_Podcast.mp3
Category:business -- posted at: 10:24am EST

#QOTD: What's YOUR spirit animal?

#TIMESTAMPS

0:49 - If you’re not from an English speaking country, should you produce content in English to reach a higher number of people, or should you produce content in the native language of your country?

1:42 - Trader Joe’s has a cult like following with no social media presences. What are your thoughts?

2:34 - My little sister has Insta and Snapchat but has no interest in FB. What do you think the future holds for FB?

4:03 - Morale in public education is at an all time low right now. How do we create a Thank You Economy Culture despite government mandates, curriculum that isn't effective today, no funding and, most of all, high stress and pressure on teachers? 

5:17 - Sprint is taking over the Radio Shack stores, but what is the relevance of Sprint? Is Sprint the new Radio Shack?

6:12 - Would love to hear more on HOW to hustle faster!

6:39 - Last year you nailed it when you recommended we use Medium. What are your recommendations for 2015?

7:19 - How would you market an industry that has negative connotations surrounding it, or one that people only use in emergencies? Like the towing industry for example.

8:23 - Girl Scouts cookies are onsale now. If you were a Girl Scout, how would you maximize your sales?

9:33 - How do you decide what to trust when it comes to news media bias vs fact reporting? 

11:04 - How can a small, local non-medical in-home senior care agency incorporate the Thank You Economy into our business with our clients and their families?

12:13 - How do you see the world in 2018ish once the Apple Watch has probably become a vital part in everybody's lives?

13:31 - I use my GoPro for my Instagram on pics. Any tips on differentiating my content from other GoPro accounts?

13:49 - But seriously, though - why are you scared of cows?

14:06 - Some companies' timelines are nothing but apologies (i.e. Comcast). Should they take a break from Twitter to fix their product?

14:24 - Blackberry use to be socially hip. Could a new social media approach make a difference or is it too late?

14:36 - My family has always believed so much in me. Back in the days, were you more afraid of letting yourself down or your family?

15:32 - You get very personal when building your brand with the public. How personal is too personal? Where do you draw the line?

16:26 - I am wondering what you think of Direct Message on Instagram. Is it an untapped resource?

17:35 - How can I engage with an audience who has private interests, i.e., the hair loss replacement industry? They don’t tweet about it and they don’t post on Facebook about it!

20:12 - How would you respond if your wife decided to open up a business as direct competition to VaynerMedia or Wine Library? 

20:55 - Why do you put so much emphasis into/on sports/the Jets?

21:49 - I spend 10-15 hours on image posts I make for my company on social media. They are hand drawn as well as computer drawn. I am getting way more 'likes' on my hand drawn lettering posts compared to these non-hand drawn ones. Lettering takes a long time to do, and I don't think I can create that many for daily social media content. What should I do? 

23:29 - What's your spirit animal?

 

#LINKS

http://cordproject.co/

Direct download: Episode_71_Podcast.mp3
Category:business -- posted at: 4:19pm EST

#QOTD: What is your Snapchat username? - Follow me @GaryVee

#LINKS

Buy JJJRH on Amazon: http://www.amazon.com/Jab-Right-Hook-Story-Social/dp/006227306X

PleaseRobMe Foursquare Reference: http://mashable.com/2010/02/17/pleaserobme/

#TIMESTAMPS

01:31- Looking for a job out of college is tough, specially in marketing finding one that is not sketchy. How do you find a job that is the right fit? 

04:29-How would you advise a young woman to brand herself on YouTube if she's worried about privacy and security for her family?

07:34- Any tips on giving a great right hook? Been serving and giving for months, it's time for a right hook!

09:56 - How to leverage social media when your up'n coming actor? I want to jab, give content & also be able to do more roles

14:22- Hey Gary, everyone has been doing an amazing job creating the #askgaryvee Show. So good that it makes me wonder: Are we having an special "Behind the Scenes" episode?

How do you throw a great right hook? You sweep the leg. Straight up. Just sweep the leg. That’s literally how I think about this. The fact of the matter is you have to go right in the for the kill. It’s all Karate Kid. Go in for it.

What else makes it a great. Honesty. Just be real with what your goal is. If I was the CEO of Toyota, my Super Bowl ad would sound like this: “Hey. I’m Gary Vaynerchuk and I’m the CEO of Toyota. I want you to buy my cars. What do I have to do to make that happen? Let us know.” That is a good Super Bowl commercial. Forget the pony. Forget the eagle and the cute dog.

I’m turning this episode into a test case right now. Currently, Jab Jab Jab Right Hooks’ Amazon ranking is #2,051. I am now asking everyone to buy one copy. ONE. It would mean a lot to me. It would prove my point about solid right hooks. You’ve watched thirty or so episode for free, and now I’m asking you for this one thing. Buy one.

And so, that is a right hook my friends. You just honestly ask. You try to create a little guilt around it. And you ask.

Don’t hold back and be honest.

Direct download: Episode_70_export_final_podcast.mp3
Category:business -- posted at: 9:08pm EST

#QOTD: What question would you really like to ask me based on Steve's last question that you've never asked me? Meaning: can you come up with an interesting question for me?

#LINKS

Submit a question: https://www.garyvaynerchuk.com/what-youll-need-to-get-garyvee-945936926.html

 

All of my strategy is completely intuition. Why? Because if you look at my twenty year career, most of it has been guessing, and, I'd like to think, projecting where the market is going to go. There was no data on what e-commerce would do in 1996. There was no data on email marketing when you were one of the first hundred people using it. There was no data on what Instagram was going to bring us in value when AJ sold Brisk Iced Tea an Instagram campaign thirteen days after Instagram launched. And...there was no data around Vine celebrities when I launched my Vine talent agency 110 days after Vine launched. 

So from a strategy standpoint, I get the accolades and have the luxury of doing a show that people actually watch completely on intuition because that's what I have that other people don't have. It's no different than being great at basketball or being attractive or all the other good things that can happen in life. It was just there. 

But, I do think data still plays a role. I make these predictions, but then to actually run the business you need to know what's going on. My practicality comes into play. VaynerMedia grew very quickly, and you don't do that if you can't make payroll, right? You obviously need that practicality to run a business. 

I used to think I was a super 50/50 guy on this. My personality and communication style gets people's attention and put me in one place, but I take enormous pride in being able to shut up some times too. The first ten years of my career I kept my mouth shut. I built something and then I started talking.

So it's both. I built the data early in my career. I got into business and entrepreneurship early. But now I'm making calls on intuition. I need both. 

Direct download: EPISODE_69_Podcast.mp3
Category:business -- posted at: 8:39pm EST

#QOTD: What animal scares the crap out of you?

#LINKS
One Is Greater Than Zero: https://www.youtube.com/watch?v=4fsYW...
GaryVee Loves Twitter Video: https://www.youtube.com/watch?v=SUy45...
Ask a question: https://www.garyvaynerchuk.com/what-y...
http://instagram.com/joshguilar/

Hashtag culture is very important, especially to Instagram and Twitter. Those are really the two places that it massively over-indexes. It's an incredible way to get discovered.

If you're asking "How do I get my hashtag going", you might be in for a surprise with my reply. I have the #AskGaryVee hashtag, but it's really a way for me to gather questions, as well as create a community that people can talk to each other on. For a campaign, it's different. You need to understand two things. One, hashtags are not ownable. Maybe some of you didn't get it, so I'll say it again: hashtags are not ownable. It is insane to me that people in 2015 still think you can own a hashtag. I walk into a lot of brand meetings where people will say things like "Let's own the #GetEm hashtag." My usual response is: what the hell are you talking about?

First and foremost, any hashtag you create could be taken tomorrow by someone else and used differently. If you can remember all the way back to 2009, Skittles put out a hashtag and ended up with a lot of really crude things on their hashtag. Even worse, Skittles made their homepage a feed of that hashtag, where everything that was posted using it showed up. Yikes. It still happens today.

So, how do you optimize hashtags for a campaign?

Flip it. Instead of trying to own or establish a hashtag for a campaign, look at hashtags that are trending and very popular on the two main platforms already and try to figure out how to reverse into them by putting out your piece of content, storytelling. Ride the wave. Be creative.

Direct download: EPISODE_68_Podcast.mp3
Category:business -- posted at: 3:23pm EST

#QOTD: Give me your 2 cents on the "One is Greater Than Zero" Film - http://youtu.be/4fsYWXrGGcE

#LINKS
ONE IS GREATER THAN ZERO: http://youtu.be/4fsYWXrGGcE
ASK GARY A QUESTION: https://www.garyvaynerchuk.com/what-y...

I've talked about not being crippled by hiring anybody, because if they aren't good you can just fire them. But for the first 15 years of my career I was not good with this. I hated it, there is nothing positive to firing anyone, I would always justify an excuse for them. I've learned that in the long run, letting someone go is better for both parties. 

One thing that I'm very proud of here at Vaynermedia and Winelibrary is that when an employee is let go, people aren't surprised because they could already feel it coming. A question to ask yourself is do you have the emotional EQ? and the people skills to do the firing? 

If not, find someone who does and hire them to take that position. As I always say, work on your strengths. 

Direct download: EPISODE_67_PODCAST.mp3
Category:business -- posted at: 9:35pm EST

It baffles me to see how many people think they are bigger than they actually are.

People will ask me questions like "How do I get into the New York Times?" or "How do I get a meeting with that CEO?"

My reply? One is better than zero.

You need to be thinking about the steps it takes to actually get to the biggest places in the world. Before you get that meeting with Zuckerberg or Mark Cuban, or whoever you want to meet with, you need to have a lot of little meetings. You have to build up your cadence.

I've been on Conan. Ellen. The Today Show.

But I also did a thousand interviews that got one or nineteen or 137 views on YouTube. Max. Why did I do blog posts for so long that only had six readers? Why do I guest on shows with a smaller audience base than my own? Because I'm all about depth over width. I want to go deeper with my community. I want to give back to people who support me.

Even today, when I have more leverage than I did three years ago, I still live under the motto of one is greater than zero. To me, doing these interviews or guest posts is about the process of the work. Too many people are impatient and not willing to do that work. When you're still making the climb, when you haven't made your name known yet, you need to put in that work. I did those 119 and 137 view videos day in and day out. And I continue to.

You might make a video with 89 views. But one of those viewers could be a producer at CNN. Undervaluing just that one view is a huge mistake.

It's about having the humility. It's about not saying no. Even when you've made it. You're never too big. One is bigger than zero.

Direct download: OneisGreaterThanZeroPodcast.mp3
Category:business -- posted at: 1:49pm EST