The GaryVee Audio Experience

It baffles me to see how many people think they are bigger than they actually are.

People will ask me questions like "How do I get into the New York Times?" or "How do I get a meeting with that CEO?"

My reply? One is better than zero.

You need to be thinking about the steps it takes to actually get to the biggest places in the world. Before you get that meeting with Zuckerberg or Mark Cuban, or whoever you want to meet with, you need to have a lot of little meetings. You have to build up your cadence.

I've been on Conan. Ellen. The Today Show.

But I also did a thousand interviews that got one or nineteen or 137 views on YouTube. Max. Why did I do blog posts for so long that only had six readers? Why do I guest on shows with a smaller audience base than my own? Because I'm all about depth over width. I want to go deeper with my community. I want to give back to people who support me.

Even today, when I have more leverage than I did three years ago, I still live under the motto of one is greater than zero. To me, doing these interviews or guest posts is about the process of the work. Too many people are impatient and not willing to do that work. When you're still making the climb, when you haven't made your name known yet, you need to put in that work. I did those 119 and 137 view videos day in and day out. And I continue to.

You might make a video with 89 views. But one of those viewers could be a producer at CNN. Undervaluing just that one view is a huge mistake.

It's about having the humility. It's about not saying no. Even when you've made it. You're never too big. One is bigger than zero.

Direct download: OneisGreaterThanZeroPodcast.mp3
Category:business -- posted at: 1:49pm EDT

#QOTD: Where Are You Consuming The AskGaryVee Show? iPhone? IPad? Tv? or Computer? Where? 

If you're looking to try and sell ads on your Instagram account, first up you need the followers - the scale - to support bringing in real money. You need to spend the next 6-12 months actively acquiring new users. Then the answer is YES. It's totally fine to be making an ad once every 7 Instagram videos (remember, Jab, Jab, Jab, Right Hook). But you need to make the stuff entertaining. Think like 1950's advertorial-style commercial starring you using the product. Like when they used to bring dogs onto Jonny Carson to eat Alpo dog food. All of that is clearly coming back into vogue. 

Now here is what I would do if it were me: You need to basically google all of the news and media relating to your specific niche, and you need to reach out to every single person in the first 80 pages of results to let them know what you're doing and see if they can get you exposure. You need to absolutely be pounding all 879 influencers who matter in your niche to make sure they know who you are. You need to be the one to reach out and say "yo". 

Guys. Most of you aren't TAKING it. You have to understand that with Wine Library TV, I reached out and TOOK it. I emailed EVERYBODY who had a wine blog in 2006, and said "hey, I'm doing this!"

And I get that not everybody is comfortable with self promoting. I love when my european friends are like "oh that's such an American thing." But I'm telling you that if you're smart and you position it the right way, which is not to be straight up like "YOU SHOULD WRITE ABOUT ME!" (Right Hook), but instead saying "Hey I love our community, if there is anything I can ever do you for, let me know." (Jab), you're going to see results. You just are.

So get out there and take it. 

Direct download: Episode_66_podcast.mp3
Category:business -- posted at: 10:21pm EDT

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