The GaryVee Audio Experience

#QOTD: What animal scares the crap out of you?

#LINKS
One Is Greater Than Zero: https://www.youtube.com/watch?v=4fsYW...
GaryVee Loves Twitter Video: https://www.youtube.com/watch?v=SUy45...
Ask a question: https://www.garyvaynerchuk.com/what-y...
http://instagram.com/joshguilar/

Hashtag culture is very important, especially to Instagram and Twitter. Those are really the two places that it massively over-indexes. It's an incredible way to get discovered.

If you're asking "How do I get my hashtag going", you might be in for a surprise with my reply. I have the #AskGaryVee hashtag, but it's really a way for me to gather questions, as well as create a community that people can talk to each other on. For a campaign, it's different. You need to understand two things. One, hashtags are not ownable. Maybe some of you didn't get it, so I'll say it again: hashtags are not ownable. It is insane to me that people in 2015 still think you can own a hashtag. I walk into a lot of brand meetings where people will say things like "Let's own the #GetEm hashtag." My usual response is: what the hell are you talking about?

First and foremost, any hashtag you create could be taken tomorrow by someone else and used differently. If you can remember all the way back to 2009, Skittles put out a hashtag and ended up with a lot of really crude things on their hashtag. Even worse, Skittles made their homepage a feed of that hashtag, where everything that was posted using it showed up. Yikes. It still happens today.

So, how do you optimize hashtags for a campaign?

Flip it. Instead of trying to own or establish a hashtag for a campaign, look at hashtags that are trending and very popular on the two main platforms already and try to figure out how to reverse into them by putting out your piece of content, storytelling. Ride the wave. Be creative.

Direct download: EPISODE_68_Podcast.mp3
Category:business -- posted at: 3:23pm EST

#QOTD: Give me your 2 cents on the "One is Greater Than Zero" Film - http://youtu.be/4fsYWXrGGcE

#LINKS
ONE IS GREATER THAN ZERO: http://youtu.be/4fsYWXrGGcE
ASK GARY A QUESTION: https://www.garyvaynerchuk.com/what-y...

I've talked about not being crippled by hiring anybody, because if they aren't good you can just fire them. But for the first 15 years of my career I was not good with this. I hated it, there is nothing positive to firing anyone, I would always justify an excuse for them. I've learned that in the long run, letting someone go is better for both parties. 

One thing that I'm very proud of here at Vaynermedia and Winelibrary is that when an employee is let go, people aren't surprised because they could already feel it coming. A question to ask yourself is do you have the emotional EQ? and the people skills to do the firing? 

If not, find someone who does and hire them to take that position. As I always say, work on your strengths. 

Direct download: EPISODE_67_PODCAST.mp3
Category:business -- posted at: 9:35pm EST

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