The GaryVee Audio Experience

#QOTD: Will you when, when live streaming wearable technology comes, Truman show your life, or will you consume Truman shows? Give me a breakdown, putting out content vs. consuming content.

#LINKS
SUBMIT A QUESTION: https://www.garyvaynerchuk.com/what-y...
PODCAST: https://itunes.apple.com/us/podcast/t...

I think I love ads in the bathroom. People think I hate all traditional media, that I'm all about social. But don't forget I've spewed about how I think Super Bowl ads are underpriced. The truth is I just care about the attention graph. Show me where the eyes and ears are, and I'll show you something I believe in.

I believe that when I go pee-pee, and I see a sign right down there in front of me, there's a little bit of an issue: we are all taking out our phones now. I did a survey of my staff and everyone says they do it. So, the value of urinal signs and bathroom stall ads has certainly gone down. But do I think that there is still value because people will absolutely notice it. They are better than other outdoor mediums.

BUT the vulnerability to these types of ads, which I am fan of, is phone culture. I didn't look at my phone while I was peeing three years ago. But now I do.

Direct download: EPISODE_78_Podcast.mp3
Category:business -- posted at: 1:03pm EDT

#QOTD: I need your fantasy baseball sleeper. If you have no idea what I'm talking about, give me your technology app sleeper. Don't use Meerkat.

#LINKS
SUBMIT A QUESTION https://www.garyvaynerchuk.com/what-y...
PODCAST: https://itunes.apple.com/us/podcast/t...

I have always had the ability to come home after a long day and leave it all behind for my family. My dad did not have that ability, and maybe that's why it affected me. I am so grateful and so thankful to my family members, especially my wife, who allow me the freedom to hustle the way I do. I feel like it's totally inappropriate to disrespect that love, to then carry over my headaches home.

There have been a good amount of people who have said to me how much they admire that I never take my headaches out on them. At the end of the day, there are really two people: people that need somebody else to dump their headaches on, and people that collect the headaches of others. I admire my mom tremendously for that. She collects everybody's headaches. I'm very thankful that I took that DNA from her. 

I'm thrilled to hear your headaches, but I have no interest in giving you mine. And so that foundation, that DNA trait, allows me to walk right into home and forget the problems. Lost a client. Can't ship to a state anymore on Wine Library.com. Didn't get that deal. Somebody's sick. All these things that are life and intense, the second I walk in that door I need to repay that amazing family that has given me the opportunity to do my thing by shutting that all off and turning on a different gear. 

The truth is, it's just easy for me. I have different parts of myself, different gears, and I can switch between them. I gear it up.

Direct download: EPISODE_77_Podcast.mp3
Category:business -- posted at: 10:20am EDT

Direct download: MOTIVATION-_PART_OF_THE_EQUATION-FINAL.mp3
Category:business -- posted at: 3:29pm EDT

#QOTD: How many siblings do you have? What are their names?

#REQUEST OF THE DAY: If you are listening to the Podcast, please leave a review on iTunes! :)

#LINKS
Meerkat - http://meerkatapp.co/garyvee/7c8b6399...
Nicole Lapin's Rich Bitch - http://www.amazon.com/Rich-Bitch-12-S...
Clouds & Dirt - https://www.youtube.com/watch?v=S4bAV...
Submit a question! - https://www.garyvaynerchuk.com/what-y...

There have been businesses that I sit on for such a long time, it's insane. Some times years even pass before they get executed on. I let them marinate, I let them refine. 

And then there's the other side of things: me and Jerome Jarre have dinner, and literally the next day there's a talent agency for Vine stars, Grape Story. 

It really depends on the business and both options have merit. AJ and I thought for ten or eleven months before starting VaynerMedia. Little known fact: before starting VM, we were probably on third base in starting a fantasy sports site. True story. But in the end, VM won out. We marinated and VaynerMedia happened in lieu of everything else. 

Really it comes down to the idea, and it comes down to the timing. I've got ideas that are running through my head right now but I know the timing is bad because I have so much other stuff going on. In fact, timing might be the more important factor. Are you ready? Do you have the time? The biggest failures in my business career have been when I bit off more than I could chew. Think about that. Remember it. Choose your battles.

Direct download: EPISODE_76_Podcast.mp3
Category:business -- posted at: 3:16pm EDT

#QOTD: Where are your parents from? 

#LINKS: 
https://www.garyvaynerchuk.com/what-y...

The robots are not taking over the world in five years. Not even close. Maybe in fifty-five years, but that's so far away that I can't even wrap my head around it.

BUT, if the robots take over, I've gotta be really dead honest with you: I'm not worried about the productivity, because I'm scared shitless than the robots took over. 

Direct download: EPISODE_75_Podcast.mp3
Category:business -- posted at: 2:12pm EDT

Published on Feb 23, 2015

#QOTD: I need a state of the union from you guys on the show. How are you feeling about it? What do you want to see from me? I’d also like a little banter. Accepted topics are the following: the Oscars, my Monday morning video, or being sick. 

#LINKS
MONDAY VIDEO: https://www.facebook.com/video.php?v=...
SUBMIT A QUESTION: https://www.garyvaynerchuk.com/what-y...

There is a lot of potential in podcasts. The only reason I'm not all in right now is because I'm too busy. Everybody has to decide their own opportunity costs. For me, I think I over-index on video. I perform better on video. I like video, I like this whole thing.

But I want to still have a presence on their, so I'm taking the audio of this show and turning into a podcast. I think podcasting is a huge phenomenon. Obviously the smart phone has changed the dynamic; people can take it with them when they run or travel or work out. Other people are listening on their car over blue tooth. It has particularly exploded over the last twenty-four months, especially with Serial being such a big deal. It was big back in 04 and 05, and now it's having a comeback. 

I'm all about podcasting in its traditional form as an audio experience. To me, there is a huge opportunity that is being missed for a long of people. Let's not forget that audio is much more accessible to a lot of people. Making a video takes a different dimension and skill set, one that I think I own; thus, I use this form to create two pieces of content. I take the audio and turn it into a podcast. Because video comes so naturally to me, that is what I default to. But I want to be aware of the podcast world, so I do what I can to make it work.

If I had time to do two separate shows, I would. But right now I don't see the ROI of only doing audio in a world where I have so many projects happening. 

And by the way, Podcast listeners (if you're reading this :) ), please give me your feedback. I want to make sure I'm hearing you and getting feedback.

Direct download: Episode_74_Podcast.mp3
Category:business -- posted at: 8:44pm EDT

#QOTD: What are you focusing on the MOST right now?
#SIDE QOTD: What do you want from me, AGV wise? :)

#LINKS
Submit a question! https://www.garyvaynerchuk.com/what-y...

Is there a risk in giving away your best work for free? Of course. Giving away awesome work for free has been my gateway drug to so many great opportunities. But best work needs to be defined for the category you're in. I'm blown away by the amount of people who don't realize that their best advice is exactly what you should give away for free. But if you're a painter, and your best work is the most amazing painting you ever made, and you give it away for free, that's maybe a different game. But maybe you strategically gave it away. Like to an important museum, maybe. Or to a billionaire that puts in a prime spot in that home, could that then become the gateway to more?

The problem with this debate is that when you are doing something for free, it needs to be strategic. Because what you are looking to do by giving away something for free is create leverage to then do something that is not for free, right? Right. DRock could have made that first video for someone who is not me, and it might not have panned out the same. He might not have received that ROI that he got for doing a video for free for me. 

I think that people look at this too much as a blanket statement. For me, everything I give away for free has strategic purpose. I understand WHY I'm doing it, and that's why it becomes so much easier to do, even though I don't always expect an outcome from that action. That becomes the big part of this. Way too many people do stuff for free and that expect this windfall behind it. Then when it's not delivered, they become disappointed; and in that disappointment, they don't follow up, they don't try it again. They don't repeat that action over and over, which actually has more upside than anything else. 
Three out of five times it will bring you some kind of value. Don't focus on the two out of five.

Direct download: EPISODE_73_PODCAST.mp3
Category:business -- posted at: 9:46am EDT

#QOTD, CASEY: What is your greatest fear, and why?
#QOTD, GARY: Are you a YES person or a NO person?

#LINKS
https://www.youtube.com/user/caseynei...

Direct download: EPISODE_72_Podcast.mp3
Category:business -- posted at: 10:24am EDT

#QOTD: What's YOUR spirit animal?

#TIMESTAMPS

0:49 - If you’re not from an English speaking country, should you produce content in English to reach a higher number of people, or should you produce content in the native language of your country?

1:42 - Trader Joe’s has a cult like following with no social media presences. What are your thoughts?

2:34 - My little sister has Insta and Snapchat but has no interest in FB. What do you think the future holds for FB?

4:03 - Morale in public education is at an all time low right now. How do we create a Thank You Economy Culture despite government mandates, curriculum that isn't effective today, no funding and, most of all, high stress and pressure on teachers? 

5:17 - Sprint is taking over the Radio Shack stores, but what is the relevance of Sprint? Is Sprint the new Radio Shack?

6:12 - Would love to hear more on HOW to hustle faster!

6:39 - Last year you nailed it when you recommended we use Medium. What are your recommendations for 2015?

7:19 - How would you market an industry that has negative connotations surrounding it, or one that people only use in emergencies? Like the towing industry for example.

8:23 - Girl Scouts cookies are onsale now. If you were a Girl Scout, how would you maximize your sales?

9:33 - How do you decide what to trust when it comes to news media bias vs fact reporting? 

11:04 - How can a small, local non-medical in-home senior care agency incorporate the Thank You Economy into our business with our clients and their families?

12:13 - How do you see the world in 2018ish once the Apple Watch has probably become a vital part in everybody's lives?

13:31 - I use my GoPro for my Instagram on pics. Any tips on differentiating my content from other GoPro accounts?

13:49 - But seriously, though - why are you scared of cows?

14:06 - Some companies' timelines are nothing but apologies (i.e. Comcast). Should they take a break from Twitter to fix their product?

14:24 - Blackberry use to be socially hip. Could a new social media approach make a difference or is it too late?

14:36 - My family has always believed so much in me. Back in the days, were you more afraid of letting yourself down or your family?

15:32 - You get very personal when building your brand with the public. How personal is too personal? Where do you draw the line?

16:26 - I am wondering what you think of Direct Message on Instagram. Is it an untapped resource?

17:35 - How can I engage with an audience who has private interests, i.e., the hair loss replacement industry? They don’t tweet about it and they don’t post on Facebook about it!

20:12 - How would you respond if your wife decided to open up a business as direct competition to VaynerMedia or Wine Library? 

20:55 - Why do you put so much emphasis into/on sports/the Jets?

21:49 - I spend 10-15 hours on image posts I make for my company on social media. They are hand drawn as well as computer drawn. I am getting way more 'likes' on my hand drawn lettering posts compared to these non-hand drawn ones. Lettering takes a long time to do, and I don't think I can create that many for daily social media content. What should I do? 

23:29 - What's your spirit animal?

 

#LINKS

http://cordproject.co/

Direct download: Episode_71_Podcast.mp3
Category:business -- posted at: 4:19pm EDT

#QOTD: What is your Snapchat username? - Follow me @GaryVee

#LINKS

Buy JJJRH on Amazon: http://www.amazon.com/Jab-Right-Hook-Story-Social/dp/006227306X

PleaseRobMe Foursquare Reference: http://mashable.com/2010/02/17/pleaserobme/

#TIMESTAMPS

01:31- Looking for a job out of college is tough, specially in marketing finding one that is not sketchy. How do you find a job that is the right fit? 

04:29-How would you advise a young woman to brand herself on YouTube if she's worried about privacy and security for her family?

07:34- Any tips on giving a great right hook? Been serving and giving for months, it's time for a right hook!

09:56 - How to leverage social media when your up'n coming actor? I want to jab, give content & also be able to do more roles

14:22- Hey Gary, everyone has been doing an amazing job creating the #askgaryvee Show. So good that it makes me wonder: Are we having an special "Behind the Scenes" episode?

How do you throw a great right hook? You sweep the leg. Straight up. Just sweep the leg. That’s literally how I think about this. The fact of the matter is you have to go right in the for the kill. It’s all Karate Kid. Go in for it.

What else makes it a great. Honesty. Just be real with what your goal is. If I was the CEO of Toyota, my Super Bowl ad would sound like this: “Hey. I’m Gary Vaynerchuk and I’m the CEO of Toyota. I want you to buy my cars. What do I have to do to make that happen? Let us know.” That is a good Super Bowl commercial. Forget the pony. Forget the eagle and the cute dog.

I’m turning this episode into a test case right now. Currently, Jab Jab Jab Right Hooks’ Amazon ranking is #2,051. I am now asking everyone to buy one copy. ONE. It would mean a lot to me. It would prove my point about solid right hooks. You’ve watched thirty or so episode for free, and now I’m asking you for this one thing. Buy one.

And so, that is a right hook my friends. You just honestly ask. You try to create a little guilt around it. And you ask.

Don’t hold back and be honest.

Direct download: Episode_70_export_final_podcast.mp3
Category:business -- posted at: 9:08pm EDT