The GaryVee Audio Experience

#QOTD: How many of you ACTUALLY watch television commercials? 

#LINKS
Music in this episode by: www.gonequitemad.com
Check out Brendan's awesome video: http://instagram.com/p/0BWK4uOZqX/
Fred Wilson on Twitter: https://twitter.com/fredwilson
 
The amount of "buts" I hear is actually stunningly overwhelming. I pride myself on not being a but guy (no double meaning intended). The buts that I hear the most are "I didn't have any money", "I didn't have a chance", "I grew up in a poor neighborhood", "I didn't have a mentor". People are loaded with buts in life; that's why the majority of people fall into a standard life. 
 
For me personally, my "but" is usually that I love the process and the climb. If I don't achieve the maximum upside in my career, it's going to be predicated on the fact that I loved the climb too much. I liked the grind too much, and that didn't allow me 
to scale and create the level of wealthy needed to pull it off. 
 
But I do hear way too many "buts" from people. But is an excuse. 
 
BUT ... :) before I finish with my ra-ra scenario, let's understand that there is some very real stuff going on in the world. You could be born in a part of the world where there is a dictator or communism. Do I think it's easy as to be a female entrepreneur in the Middle East as it is to be in New York City? No. Of course not. Just like any white male born in a semi affluent environment is bound to have a leg up on minorities in poor communities. 
 
But there is a flipside to this. The hustle that you get from coming from the grind is a huge advantage. Some people think you're dead on impact, that you have to stick with the restrictions you're born in; that if you're born into a bad situation, you're bound to fail. But I think being born into luxury is worse because everything comes so easy and you don't know how to get anything.
 
It all comes down to how you operate and how you look at the world. But I will tell you this: I hate excuses. I hate them with all my heart. When something is wrong with VaynerMedia, that's all on me. I love taking that blame and not passing the buck. I take pride in taking the blame. Stop making excuses and work. 
Direct download: EPISODE_79_Podcast.mp3
Category:business -- posted at: 6:34pm EST

#QOTD: Will you when, when live streaming wearable technology comes, Truman show your life, or will you consume Truman shows? Give me a breakdown, putting out content vs. consuming content.

#LINKS
SUBMIT A QUESTION: https://www.garyvaynerchuk.com/what-y...
PODCAST: https://itunes.apple.com/us/podcast/t...

I think I love ads in the bathroom. People think I hate all traditional media, that I'm all about social. But don't forget I've spewed about how I think Super Bowl ads are underpriced. The truth is I just care about the attention graph. Show me where the eyes and ears are, and I'll show you something I believe in.

I believe that when I go pee-pee, and I see a sign right down there in front of me, there's a little bit of an issue: we are all taking out our phones now. I did a survey of my staff and everyone says they do it. So, the value of urinal signs and bathroom stall ads has certainly gone down. But do I think that there is still value because people will absolutely notice it. They are better than other outdoor mediums.

BUT the vulnerability to these types of ads, which I am fan of, is phone culture. I didn't look at my phone while I was peeing three years ago. But now I do.

Direct download: EPISODE_78_Podcast.mp3
Category:business -- posted at: 1:03pm EST

#QOTD: I need your fantasy baseball sleeper. If you have no idea what I'm talking about, give me your technology app sleeper. Don't use Meerkat.

#LINKS
SUBMIT A QUESTION https://www.garyvaynerchuk.com/what-y...
PODCAST: https://itunes.apple.com/us/podcast/t...

I have always had the ability to come home after a long day and leave it all behind for my family. My dad did not have that ability, and maybe that's why it affected me. I am so grateful and so thankful to my family members, especially my wife, who allow me the freedom to hustle the way I do. I feel like it's totally inappropriate to disrespect that love, to then carry over my headaches home.

There have been a good amount of people who have said to me how much they admire that I never take my headaches out on them. At the end of the day, there are really two people: people that need somebody else to dump their headaches on, and people that collect the headaches of others. I admire my mom tremendously for that. She collects everybody's headaches. I'm very thankful that I took that DNA from her. 

I'm thrilled to hear your headaches, but I have no interest in giving you mine. And so that foundation, that DNA trait, allows me to walk right into home and forget the problems. Lost a client. Can't ship to a state anymore on Wine Library.com. Didn't get that deal. Somebody's sick. All these things that are life and intense, the second I walk in that door I need to repay that amazing family that has given me the opportunity to do my thing by shutting that all off and turning on a different gear. 

The truth is, it's just easy for me. I have different parts of myself, different gears, and I can switch between them. I gear it up.

Direct download: EPISODE_77_Podcast.mp3
Category:business -- posted at: 10:20am EST

Direct download: MOTIVATION-_PART_OF_THE_EQUATION-FINAL.mp3
Category:business -- posted at: 3:29pm EST

#QOTD: How many siblings do you have? What are their names?

#REQUEST OF THE DAY: If you are listening to the Podcast, please leave a review on iTunes! :)

#LINKS
Meerkat - http://meerkatapp.co/garyvee/7c8b6399...
Nicole Lapin's Rich Bitch - http://www.amazon.com/Rich-Bitch-12-S...
Clouds & Dirt - https://www.youtube.com/watch?v=S4bAV...
Submit a question! - https://www.garyvaynerchuk.com/what-y...

There have been businesses that I sit on for such a long time, it's insane. Some times years even pass before they get executed on. I let them marinate, I let them refine. 

And then there's the other side of things: me and Jerome Jarre have dinner, and literally the next day there's a talent agency for Vine stars, Grape Story. 

It really depends on the business and both options have merit. AJ and I thought for ten or eleven months before starting VaynerMedia. Little known fact: before starting VM, we were probably on third base in starting a fantasy sports site. True story. But in the end, VM won out. We marinated and VaynerMedia happened in lieu of everything else. 

Really it comes down to the idea, and it comes down to the timing. I've got ideas that are running through my head right now but I know the timing is bad because I have so much other stuff going on. In fact, timing might be the more important factor. Are you ready? Do you have the time? The biggest failures in my business career have been when I bit off more than I could chew. Think about that. Remember it. Choose your battles.

Direct download: EPISODE_76_Podcast.mp3
Category:business -- posted at: 3:16pm EST

#QOTD: Where are your parents from? 

#LINKS: 
https://www.garyvaynerchuk.com/what-y...

The robots are not taking over the world in five years. Not even close. Maybe in fifty-five years, but that's so far away that I can't even wrap my head around it.

BUT, if the robots take over, I've gotta be really dead honest with you: I'm not worried about the productivity, because I'm scared shitless than the robots took over. 

Direct download: EPISODE_75_Podcast.mp3
Category:business -- posted at: 2:12pm EST

Published on Feb 23, 2015

#QOTD: I need a state of the union from you guys on the show. How are you feeling about it? What do you want to see from me? I’d also like a little banter. Accepted topics are the following: the Oscars, my Monday morning video, or being sick. 

#LINKS
MONDAY VIDEO: https://www.facebook.com/video.php?v=...
SUBMIT A QUESTION: https://www.garyvaynerchuk.com/what-y...

There is a lot of potential in podcasts. The only reason I'm not all in right now is because I'm too busy. Everybody has to decide their own opportunity costs. For me, I think I over-index on video. I perform better on video. I like video, I like this whole thing.

But I want to still have a presence on their, so I'm taking the audio of this show and turning into a podcast. I think podcasting is a huge phenomenon. Obviously the smart phone has changed the dynamic; people can take it with them when they run or travel or work out. Other people are listening on their car over blue tooth. It has particularly exploded over the last twenty-four months, especially with Serial being such a big deal. It was big back in 04 and 05, and now it's having a comeback. 

I'm all about podcasting in its traditional form as an audio experience. To me, there is a huge opportunity that is being missed for a long of people. Let's not forget that audio is much more accessible to a lot of people. Making a video takes a different dimension and skill set, one that I think I own; thus, I use this form to create two pieces of content. I take the audio and turn it into a podcast. Because video comes so naturally to me, that is what I default to. But I want to be aware of the podcast world, so I do what I can to make it work.

If I had time to do two separate shows, I would. But right now I don't see the ROI of only doing audio in a world where I have so many projects happening. 

And by the way, Podcast listeners (if you're reading this :) ), please give me your feedback. I want to make sure I'm hearing you and getting feedback.

Direct download: Episode_74_Podcast.mp3
Category:business -- posted at: 8:44pm EST

#QOTD: What are you focusing on the MOST right now?
#SIDE QOTD: What do you want from me, AGV wise? :)

#LINKS
Submit a question! https://www.garyvaynerchuk.com/what-y...

Is there a risk in giving away your best work for free? Of course. Giving away awesome work for free has been my gateway drug to so many great opportunities. But best work needs to be defined for the category you're in. I'm blown away by the amount of people who don't realize that their best advice is exactly what you should give away for free. But if you're a painter, and your best work is the most amazing painting you ever made, and you give it away for free, that's maybe a different game. But maybe you strategically gave it away. Like to an important museum, maybe. Or to a billionaire that puts in a prime spot in that home, could that then become the gateway to more?

The problem with this debate is that when you are doing something for free, it needs to be strategic. Because what you are looking to do by giving away something for free is create leverage to then do something that is not for free, right? Right. DRock could have made that first video for someone who is not me, and it might not have panned out the same. He might not have received that ROI that he got for doing a video for free for me. 

I think that people look at this too much as a blanket statement. For me, everything I give away for free has strategic purpose. I understand WHY I'm doing it, and that's why it becomes so much easier to do, even though I don't always expect an outcome from that action. That becomes the big part of this. Way too many people do stuff for free and that expect this windfall behind it. Then when it's not delivered, they become disappointed; and in that disappointment, they don't follow up, they don't try it again. They don't repeat that action over and over, which actually has more upside than anything else. 
Three out of five times it will bring you some kind of value. Don't focus on the two out of five.

Direct download: EPISODE_73_PODCAST.mp3
Category:business -- posted at: 9:46am EST

#QOTD, CASEY: What is your greatest fear, and why?
#QOTD, GARY: Are you a YES person or a NO person?

#LINKS
https://www.youtube.com/user/caseynei...

Direct download: EPISODE_72_Podcast.mp3
Category:business -- posted at: 10:24am EST

#QOTD: What's YOUR spirit animal?

#TIMESTAMPS

0:49 - If you’re not from an English speaking country, should you produce content in English to reach a higher number of people, or should you produce content in the native language of your country?

1:42 - Trader Joe’s has a cult like following with no social media presences. What are your thoughts?

2:34 - My little sister has Insta and Snapchat but has no interest in FB. What do you think the future holds for FB?

4:03 - Morale in public education is at an all time low right now. How do we create a Thank You Economy Culture despite government mandates, curriculum that isn't effective today, no funding and, most of all, high stress and pressure on teachers? 

5:17 - Sprint is taking over the Radio Shack stores, but what is the relevance of Sprint? Is Sprint the new Radio Shack?

6:12 - Would love to hear more on HOW to hustle faster!

6:39 - Last year you nailed it when you recommended we use Medium. What are your recommendations for 2015?

7:19 - How would you market an industry that has negative connotations surrounding it, or one that people only use in emergencies? Like the towing industry for example.

8:23 - Girl Scouts cookies are onsale now. If you were a Girl Scout, how would you maximize your sales?

9:33 - How do you decide what to trust when it comes to news media bias vs fact reporting? 

11:04 - How can a small, local non-medical in-home senior care agency incorporate the Thank You Economy into our business with our clients and their families?

12:13 - How do you see the world in 2018ish once the Apple Watch has probably become a vital part in everybody's lives?

13:31 - I use my GoPro for my Instagram on pics. Any tips on differentiating my content from other GoPro accounts?

13:49 - But seriously, though - why are you scared of cows?

14:06 - Some companies' timelines are nothing but apologies (i.e. Comcast). Should they take a break from Twitter to fix their product?

14:24 - Blackberry use to be socially hip. Could a new social media approach make a difference or is it too late?

14:36 - My family has always believed so much in me. Back in the days, were you more afraid of letting yourself down or your family?

15:32 - You get very personal when building your brand with the public. How personal is too personal? Where do you draw the line?

16:26 - I am wondering what you think of Direct Message on Instagram. Is it an untapped resource?

17:35 - How can I engage with an audience who has private interests, i.e., the hair loss replacement industry? They don’t tweet about it and they don’t post on Facebook about it!

20:12 - How would you respond if your wife decided to open up a business as direct competition to VaynerMedia or Wine Library? 

20:55 - Why do you put so much emphasis into/on sports/the Jets?

21:49 - I spend 10-15 hours on image posts I make for my company on social media. They are hand drawn as well as computer drawn. I am getting way more 'likes' on my hand drawn lettering posts compared to these non-hand drawn ones. Lettering takes a long time to do, and I don't think I can create that many for daily social media content. What should I do? 

23:29 - What's your spirit animal?

 

#LINKS

http://cordproject.co/

Direct download: Episode_71_Podcast.mp3
Category:business -- posted at: 4:19pm EST