Thu, 5 February 2015
#QOTD: What question would you really like to ask me based on Steve's last question that you've never asked me? Meaning: can you come up with an interesting question for me?
Submit a question: https://www.garyvaynerchuk.com/what-youll-need-to-get-garyvee-945936926.html
All of my strategy is completely intuition. Why? Because if you look at my twenty year career, most of it has been guessing, and, I'd like to think, projecting where the market is going to go. There was no data on what e-commerce would do in 1996. There was no data on email marketing when you were one of the first hundred people using it. There was no data on what Instagram was going to bring us in value when AJ sold Brisk Iced Tea an Instagram campaign thirteen days after Instagram launched. And...there was no data around Vine celebrities when I launched my Vine talent agency 110 days after Vine launched.
So from a strategy standpoint, I get the accolades and have the luxury of doing a show that people actually watch completely on intuition because that's what I have that other people don't have. It's no different than being great at basketball or being attractive or all the other good things that can happen in life. It was just there.
But, I do think data still plays a role. I make these predictions, but then to actually run the business you need to know what's going on. My practicality comes into play. VaynerMedia grew very quickly, and you don't do that if you can't make payroll, right? You obviously need that practicality to run a business.
I used to think I was a super 50/50 guy on this. My personality and communication style gets people's attention and put me in one place, but I take enormous pride in being able to shut up some times too. The first ten years of my career I kept my mouth shut. I built something and then I started talking.
So it's both. I built the data early in my career. I got into business and entrepreneurship early. But now I'm making calls on intuition. I need both.
Direct download: EPISODE_69_Podcast.mp3
-- posted at: 8:39pm EDT
Wed, 4 February 2015
#QOTD: What animal scares the crap out of you?
One Is Greater Than Zero: https://www.youtube.com/watch?v=4fsYW...
GaryVee Loves Twitter Video: https://www.youtube.com/watch?v=SUy45...
Ask a question: https://www.garyvaynerchuk.com/what-y...
Hashtag culture is very important, especially to Instagram and Twitter. Those are really the two places that it massively over-indexes. It's an incredible way to get discovered.
If you're asking "How do I get my hashtag going", you might be in for a surprise with my reply. I have the #AskGaryVee hashtag, but it's really a way for me to gather questions, as well as create a community that people can talk to each other on. For a campaign, it's different. You need to understand two things. One, hashtags are not ownable. Maybe some of you didn't get it, so I'll say it again: hashtags are not ownable. It is insane to me that people in 2015 still think you can own a hashtag. I walk into a lot of brand meetings where people will say things like "Let's own the #GetEm hashtag." My usual response is: what the hell are you talking about?
First and foremost, any hashtag you create could be taken tomorrow by someone else and used differently. If you can remember all the way back to 2009, Skittles put out a hashtag and ended up with a lot of really crude things on their hashtag. Even worse, Skittles made their homepage a feed of that hashtag, where everything that was posted using it showed up. Yikes. It still happens today.
So, how do you optimize hashtags for a campaign?
Flip it. Instead of trying to own or establish a hashtag for a campaign, look at hashtags that are trending and very popular on the two main platforms already and try to figure out how to reverse into them by putting out your piece of content, storytelling. Ride the wave. Be creative.
Direct download: EPISODE_68_Podcast.mp3
-- posted at: 3:23pm EDT
Tue, 3 February 2015
#QOTD: Give me your 2 cents on the "One is Greater Than Zero" Film - http://youtu.be/4fsYWXrGGcE
ONE IS GREATER THAN ZERO: http://youtu.be/4fsYWXrGGcE
ASK GARY A QUESTION: https://www.garyvaynerchuk.com/what-y...
I've talked about not being crippled by hiring anybody, because if they aren't good you can just fire them. But for the first 15 years of my career I was not good with this. I hated it, there is nothing positive to firing anyone, I would always justify an excuse for them. I've learned that in the long run, letting someone go is better for both parties.
One thing that I'm very proud of here at Vaynermedia and Winelibrary is that when an employee is let go, people aren't surprised because they could already feel it coming. A question to ask yourself is do you have the emotional EQ? and the people skills to do the firing?
If not, find someone who does and hire them to take that position. As I always say, work on your strengths.
Direct download: EPISODE_67_PODCAST.mp3
-- posted at: 9:35pm EDT
Tue, 3 February 2015
It baffles me to see how many people think they are bigger than they actually are.
People will ask me questions like "How do I get into the New York Times?" or "How do I get a meeting with that CEO?"
My reply? One is better than zero.
You need to be thinking about the steps it takes to actually get to the biggest places in the world. Before you get that meeting with Zuckerberg or Mark Cuban, or whoever you want to meet with, you need to have a lot of little meetings. You have to build up your cadence.
I've been on Conan. Ellen. The Today Show.
But I also did a thousand interviews that got one or nineteen or 137 views on YouTube. Max. Why did I do blog posts for so long that only had six readers? Why do I guest on shows with a smaller audience base than my own? Because I'm all about depth over width. I want to go deeper with my community. I want to give back to people who support me.
Even today, when I have more leverage than I did three years ago, I still live under the motto of one is greater than zero. To me, doing these interviews or guest posts is about the process of the work. Too many people are impatient and not willing to do that work. When you're still making the climb, when you haven't made your name known yet, you need to put in that work. I did those 119 and 137 view videos day in and day out. And I continue to.
You might make a video with 89 views. But one of those viewers could be a producer at CNN. Undervaluing just that one view is a huge mistake.
It's about having the humility. It's about not saying no. Even when you've made it. You're never too big. One is bigger than zero.
Direct download: OneisGreaterThanZeroPodcast.mp3
-- posted at: 1:49pm EDT
Mon, 2 February 2015
#QOTD: Where Are You Consuming The AskGaryVee Show? iPhone? IPad? Tv? or Computer? Where?
If you're looking to try and sell ads on your Instagram account, first up you need the followers - the scale - to support bringing in real money. You need to spend the next 6-12 months actively acquiring new users. Then the answer is YES. It's totally fine to be making an ad once every 7 Instagram videos (remember, Jab, Jab, Jab, Right Hook). But you need to make the stuff entertaining. Think like 1950's advertorial-style commercial starring you using the product. Like when they used to bring dogs onto Jonny Carson to eat Alpo dog food. All of that is clearly coming back into vogue.
Now here is what I would do if it were me: You need to basically google all of the news and media relating to your specific niche, and you need to reach out to every single person in the first 80 pages of results to let them know what you're doing and see if they can get you exposure. You need to absolutely be pounding all 879 influencers who matter in your niche to make sure they know who you are. You need to be the one to reach out and say "yo".
Guys. Most of you aren't TAKING it. You have to understand that with Wine Library TV, I reached out and TOOK it. I emailed EVERYBODY who had a wine blog in 2006, and said "hey, I'm doing this!"
And I get that not everybody is comfortable with self promoting. I love when my european friends are like "oh that's such an American thing." But I'm telling you that if you're smart and you position it the right way, which is not to be straight up like "YOU SHOULD WRITE ABOUT ME!" (Right Hook), but instead saying "Hey I love our community, if there is anything I can ever do you for, let me know." (Jab), you're going to see results. You just are.
So get out there and take it.
Direct download: Episode_66_podcast.mp3
-- posted at: 10:21pm EDT
Fri, 30 January 2015
#QOTD: Rank these four platforms in order of YOUR preference: Facebook, Twitter, Snapchat, and Instagram.
Last night, I started using Twitter's new video reply feature. That platform is playing a lot more with video. When I first started putting out content in 2006, it was video because that felt most natural to me. The best way I could communicate. But it was hard for me to execute on it. In 2007 and 2009, I would carry a Flip Cam around with me and use that as my main medium. The fact that I can now do that straight through the Twitter app is awesome.
So video does seem most natural to me. But I don't over think my content. Way too many people over think the stuff they are putting out there. We're living in a culture where kids are growing up scrutinizing every selfie they take. It takes them forty-seven minutes to post because they have to make sure the lighting is right. Then when it doesn't get enough likes in the first four minutes, they pull it down. I have the reverse of that rigor. I would take the most unflattering selfies, not caring about the lighting (this is actually the first year I've started to understand lighting...).
Bottom line: I really don't care about the angles. The look. The feel. I care about the substance.
P.S. Twitter Video is available now for verified users, so if you're verified, check it out. :)
Direct download: Episode_065_podcast.mp3
-- posted at: 4:50pm EDT
Wed, 28 January 2015
#QOTD: Which historic figure would you like to have dinner with? ;)
01:23 - In episode 63, you say you watch and can tell if people are hustling. How do you tell? Engagement, frequency, or gut?
07:00 - What are your thoughts on the marketing opportunities in the new app Yik Yak?
09:33 - We spend all of our time pouring our creativity into projects for our clients so that when it’s time to shift gears and focus on our brand, we’re fucking exhausted. How do you keep it burning for both?
11:55 - What have your children taught you about life and business?
14:14 - Who is the historical figure you would have lunch with if you could? And why?
How do you work 100% for clients and another 100% for your own brand? The answer is simple: you need to work harder. And faster. There's really nothing else to it. I'm exhausted every day, but I'm making all sorts of things happen in my eighteen hours. Not only am I working eighteen hours, I'm working fast as hell in this eighteen hours. And, I'm prioritizing what's important and what's not.
We're all different. We work in different ways. If you're Type A, maybe you just need to schedule non-negotiable time for your personal brand if it's that important to you. But really, there is no magic answer here. The answer is just more time, and faster within that time.
Now, the faster part might confuse some people. I always tell people to start working harder, stop watching Lost, but there's another variable: be much faster in the hours you'er already in. There is not a second that's down for me. Some people say they work ten minutes day, but then when I audit them, there's fifteen minutes here and there where they watched a YouTube video. We fight for minutes on my team. Even seconds.
I used to think I was the biggest workaholic that lived. From twenty-two to thirty, I really thought I was all in. But I had enough time to bullshit about baseball with friends. I had time. Now, I'm dramatically faster. And I'm working more hours. That's how it's happening.
So that's the answer. More hours. Faster. Better. Stronger.
Direct download: EPISODE_64_Podcast.mp3
-- posted at: 6:07pm EDT
Mon, 26 January 2015
#QOTD: New York is about to get CRUSHED by a blizzard, so I want to hear about your favorite memory from a snow day.
Social Media is the plumbing to the word of mouth in our society. If you make a great product and you can get people to taste it, both literally and metaphorically, then there's a tremendous opportunity for your name to spread on its own. There are tons of brands that don't spend on marketing and win simply by making a great product that people can't help but talk about.
In this day and age, you may not have the budget to put towards marketing your product or service, but that shouldn't stop you. If you're putting out a strong product and service then your name may very well spread through the eyes and ears of those that are able to experience your offerings firsthand.
Social Media has put us in a very interesting space. If you can leverage the social "influence" of one individual who's had a great experience with what your business offers, you can be well on your way to surpassing the attention that any paid budget would get you. BUT, you need to make sure you actually have a good product. For instance, if you're a small time restaurant that happens to have great food, all you need is that one person on Instagram or Twitter to talk you up because they love what you have to offer.
The brands and the products that will break out in the next decade with zero dollars may end up being anomalies in the grand scheme of things, but that's all predicated on them having tremendous products. You can have all the money in the world but if your product sucks, you'll end up losing the long game. HOWEVER, you may very well be piss poor and not in the position to spend money on marketing, but if your product is good enough to entice people to talk about it, then in this day and age, you can most certainly win.
Direct download: EPISODE_63_Podcast.mp3
-- posted at: 4:33pm EDT
Thu, 22 January 2015
Part 1: Give me your feedback, are you excited about instagram bringing a visual element to the show?
Part 2: Are you going to submit a question via instagram?
If you are building a consumer facing business, like a restaurant for example, then a franchise is a great thing to do. But, something to ask is—are you trying to franchise your name? A lot of people have tried to franchise me. Yeah. Me. As in Garyvee. I got so many pitches when “Crush It” came out in 2010. People wanted to build courses that they would teach, but it would syphon up to me. That was something I wasn't comfortable with because I don’t feel like it represented me. I wouldn't want to franchise that route.
So if you're asking me about franchising yourself, I'm going to say no. Having other people represent "you", to scale your "brand" as a franchise, just doesn't make sense any more. With YouTube and all the other forms of social media available, you just don't need it.
BUT let's say you're franchising your restaurant or retail business. If that is the case, I am comfortable saying: go for it. You can make suer your brand is ensured with lots of rules, lots of legal jargon and intense training. Whatever you need to do to scale that, do it. It might be tough, but it will be worth it to keep the core values of your business intact.
Direct download: EPISODE_62_Podcast_1.mp3
-- posted at: 11:24am EDT
Wed, 14 January 2015
#QOTD: What is your favorite morning beverage?
I think that "hustle" is something that you're born with. Let me explain.
Work ethic is definitely a trait people are born with but ultimately I think that the hustle meter is fundamentally affected by who the work you're doing is for. Sure, if you work for yourself, it's really easy to give yourself that high grade hustle. However, if you work for someone else, I think your attitude and effort are solely based on how inspired you are and how protected you are by that leader. I truly believe that because I instill trust and protection (as well as some high standards) for those that work for me, they're able to go all-in and deliver and work as hard as they do due to the culture and the context that comes from within the workplace.
At the ground level, everyone is motivated by their own selfishness and there's nothing wrong with that. But then there's a side of it where if the leader presents a workplace based on meritocracy they're going to do whatever they can to not let that leader down but they'll also work hard enough to take advantage of the opportunity to grow and rise through the ranks. It's super fascinating to me see the levels of motivation that are on display among those that work for me as opposed to those that work for themselves.
There are so many variables that dictate one's work ethic, but there's no question that a lot of our motivation stems from our life's circumstances, be it traumatic or triumphant. So for me, it's most definitely a nature vs. nurture thing. A lot of our drive comes from our DNA but it's the circumstances of our years that shape the level at which we perform.
Direct download: EPISODE_61_Podcast.mp3
-- posted at: 3:24pm EDT