Mon, 13 April 2015
What would you say is the the biggest obstacle to your success right now? A lack of time? Maybe a lack of capital? Or maybe a lack of good employees?
Nope. All wrong.
The biggest obstacle to success is a lack of optimism.
I’ll back up.
The fact that people go straight to any other answer is the problem in itself. Money and time are, of course, difficulties. When I started WineLibrary, I had time but we didn’t necessarily have the money. So it took more time. Today, I have the money, but boy do I not have the time. Fact is, though, that neither should ever be an excuse. They weren’t for me, and they shouldn’t be for you.
This is something I really need everyone to understand. No one should ever point to time or money as an obstacle. They are firmly in the excuses column, and I have no patience for that. I will never make an excuse. Everything that is a problem with me, everything I don’t achieve and everything wrong with VaynerMedia is my fault. I succumb to that, I respect that, and that’s how I think it should be. No excuses. Even more so, you shouldn’t let yourself have patience for excuses either. Train yourself to believe this, and you will see amazing results. No joke. There will always be problems, and you need to get out of the mindset that they are obstacles because you should already assume they will be there. They’re just part of the path, my friend.
Because guess what? There are about a million other things that could stop success in it’s tracks. The health and well being of your family. The world is changing. The media, bad coverage of you. I’m a human being, and I always wonder what would happen if I say the wrong thing. Any of these things could happen, but they are the same thing: excuses.
There are a million reasons why not, but there is one good reason why, which is this: you just have to persevere.
No matter what happens, it’s the way it is, and you have to keep going. And that is where the optimism lives. If you truly believe that you can do it no matter what, you’ve got this. The only reason you might bring up any of the previous excuses we talked about is because you DON’T believe, right? Do not let that kind of thinking ever get in the way.
So. You can pick time. You can pick money. Pick any one or two things that you think stop you from winning your game. But the truth is there are a million reasons. Get thicker skin. Build up your self esteem. To be able to get through, you need to have optimism. Every day is hard, and all you have to fight it in the end is yourself.
The music for this video is a song from the motion picture "Inception" titled "Time" ALL Music rights belong to Hans Zimmer and the studio behind the creation of this song.
Direct download: the_straightest_line_to_success.mp3
-- posted at: 4:05pm EST
Wed, 8 April 2015
#QOTD: What is your immediate dream right now? The one right in front of you at this very moment. In six days or six months it will change but I want to know what it is right now.
Clouds & Dirt: https://www.youtube.com/watch?v=S4bAV...
How to ask a question: https://www.garyvaynerchuk.com/what-y...
The best piece of advice i can give on delegating is very much up in the clouds, but you know me: I'm a clouds and dirt guy. ;) I'm pretty great at delegating, and I'll tell you the middle one rule to delegating well: recognize that 99.9% of things don't mean shit. If you actually think it's not that important, it becomes a hell of a lot easier to let someone else do it. If you recognize that someone else's 7.7 point skills are completely acceptable for a task in place of your 10 point skills, do it. It's all about humility. Ego is the issue with delegation. Even though I have a ton of ego, I have a boatload more of humility than you think.
Direct download: EPISODE_86_Podcast.mp3
-- posted at: 5:51pm EST
Wed, 8 April 2015
#QOTD: What was the biggest miss of your career?
How to submit a question: https://www.garyvaynerchuk.com/what-y...
Explore Pinterest: https://ads.pinterest.com/
We haven't talked enough about Pinterest on this show. I am a huge believer in Pinterest's product. You might have noticed recently that they've created a term of service in which you can't do affiliate sales. I think that means that they are going to be running that for themselves. If you start thinking about the amount of commerce that goes on on Pinterest, even if thye make 5% of every transaction, it could easily be one of the 5 to 10 top companies in revenue in the digital space.
Like I said, I'm a big believer in the business. We've seen great results already in a company that my fund, VaynerRSE, is incubating: Faith Box. We ran some promoted pins to great success. We're also definitely seeing it in clients here at Vayner. Wine Library, same thing. I'm massively bullish. In fact, I think that Pinterest's ad product is going to be huge. 18 months from today, we will come back to this video and create a piece of content to talk about this video where I make this claim: Pinterest's ad product is a MAJOR competitor to Google AdWords for e-comm businesses. There. I said it.
I highly recommend you look into the service if you're selling something on a dot-com. Get serious about understanding the product. Now.
*Also, let it be noted that Stunwin ACTUALLY created an event invite for 18 months from today :)
Direct download: EPISODE_85_PODCAST.mp3
-- posted at: 9:20am EST
Fri, 3 April 2015
#QOTD: What are you doing this weekend?
Submit a question: https://www.garyvaynerchuk.com/what-youll-need-to-get-garyvee-945936926.html
Direct download: EPISODE_84_Export.mp3
-- posted at: 5:10pm EST
Thu, 2 April 2015
#QOTD: Are you so competitive that losing a meaningful basketball game in the morning completely alters the happiness in your day?
SUBMIT A QUESTION: https://www.garyvaynerchuk.com/what-youll-need-to-get-garyvee-945936926.html
In 2003, 2004, and 2005, it was very commonplace to use the internet to drive someone to your home. As in, "Come here to consume me." "Visit me here." Now what we are seeing more is "I'm over here. If you want to know what's up, you better learn how to speak to me here."
What's happened is that the attention graph (my biggest priority right now) is shifting. People's willingness to jump somewhere to consume is certainly not down. The truth is, social networks, specifically Twitter and Facebook and Pinterest are really gateway drug pieces of content to drive to the aforementioned "home": a blog. An e-commerce site. Your download page for your app.
What's changed is people understand that they need a great skill and a great storytelling tactic to share with their social networks. They understand that they need to be that first impression to catch people's attention.
Direct download: EPISODE_83-Podcast.mp3
-- posted at: 5:51pm EST
Tue, 31 March 2015
#QOTD: What are your three favorite music acts of all time?
How to ask a question: https://www.garyvaynerchuk.com/what-y...
Direct download: Episode_82_Podcast.mp3
-- posted at: 1:14pm EST
Mon, 30 March 2015
QOTD (not really a question): Take a screenshot of the home screen on your phone right now and tweet it at me, @garyvee. I want to see the apps that dominate your day.
How to ask a question: https://www.garyvaynerchuk.com/what-y...
How have I had two long format web shows in a world where things should be kept short? It's quite simple really. The thing is, when it comes to content, quality trumps everything. Back in the day, companies like Yahoo would fly me out to their headquarters to try and help then figure out their long format shows. Why was WineLibraryTV doing so well? The real answer was easy: quality is quality is quality. If I can put out a fifteen or thirty minute show and captive an audience, then it has a chance of doing well. If I can't, then it won't. It's not complicated. There are plenty of shit fourteen second videos. There are plenty of "never get off the ground" one minute shows. You'll watch a three hour movie cause it's good, but you will not watch a fifteen second commercial because it's crap.
The length is not the variable in determining the quality. Neither is the sound or lighting or production. It is the message, the message, the message.
But of course having DRock around has made stuff much better. :)
Direct download: EPISODE_81_Podcast.mp3
-- posted at: 6:22pm EST
Thu, 12 March 2015
#QOTD: How much would you pay to watch the #AskGaryVee Show?
14:20 - What does it take to work at VaynerMedia?
How to submit a question: https://www.garyvaynerchuk.com/what-y...
Peer to peer live interactions are clearly here, and on the rise. Snapchat dabbled in it with their new chat function that launched about a year ago. Now Meerkat has been getting a lot of press around their new product.
However, if I were Meerkat, I would be very worried right now.
Twitter’s recent acquisition of the company Periscope (which is still just in beta testing) is not the best news for them. If it functions the same as Meerkat, which it is rumored to, they will have an advantage over Meerkat that will be very tough to overcome. The advantage? Native in feed. Because Periscope will be owned by Twitter, the seamless transition between the apps is inevitable, and we will probably see embedded images, and maybe even the ability to watch live streams in feed. As of right now, Meerkat pushes a tweet out on your behalf that is nothing but text and a short link. Not super eye catching in the feed, nor is it very user friendly.
Integration between platforms is key; it’s one reason Vine was able to take off so quickly. Users want an easy, friendly experience that allows them to interact with all platforms equally. But platforms don’t always play nice. You may notice that when you push an Instagram photo to Twitter, it appears merely as a link, no visual whatsoever. However, Vine transitions with no problem. This is the upper hand that Periscope will have.
So I would be concerned for Meerkat. Absolutely. But truly, we’ll have to wait and see how this pans out. If it’s a fast move by Twitter to integrate, it could be bad. But maybe not. When Facebook launched check-ins, everyone said Foursquare was dead. That didn’t happen. Both have survived and evolved.
But Meerkat is built on top of Twitter, from the sign in to the push outs. It relies on Twitter for all the aspects of its platform, except for the actual streaming part, which happens in app. So it is bound to be a different situation than Facebook and Foursquare, which were separate entities entirely to begin with. And I’ll be watching to see what happens. I absolutely plan on using Periscope so I can compare it to Meerkat. I see a scenario where this is detrimental to Meerkat, but I also see a scenario where Twitter tries to see if both can survive.
Direct download: Episode_80-Podcast.mp3
-- posted at: 4:28pm EST
Wed, 11 March 2015
Wed, 11 March 2015
#QOTD: How many of you ACTUALLY watch television commercials?
The amount of "buts" I hear is actually stunningly overwhelming. I pride myself on not being a but guy (no double meaning intended). The buts that I hear the most are "I didn't have any money", "I didn't have a chance", "I grew up in a poor neighborhood", "I didn't have a mentor". People are loaded with buts in life; that's why the majority of people fall into a standard life.
For me personally, my "but" is usually that I love the process and the climb. If I don't achieve the maximum upside in my career, it's going to be predicated on the fact that I loved the climb too much. I liked the grind too much, and that didn't allow me
to scale and create the level of wealthy needed to pull it off.
But I do hear way too many "buts" from people. But is an excuse.
BUT ... :) before I finish with my ra-ra scenario, let's understand that there is some very real stuff going on in the world. You could be born in a part of the world where there is a dictator or communism. Do I think it's easy as to be a female entrepreneur in the Middle East as it is to be in New York City? No. Of course not. Just like any white male born in a semi affluent environment is bound to have a leg up on minorities in poor communities.
But there is a flipside to this. The hustle that you get from coming from the grind is a huge advantage. Some people think you're dead on impact, that you have to stick with the restrictions you're born in; that if you're born into a bad situation, you're bound to fail. But I think being born into luxury is worse because everything comes so easy and you don't know how to get anything.
It all comes down to how you operate and how you look at the world. But I will tell you this: I hate excuses. I hate them with all my heart. When something is wrong with VaynerMedia, that's all on me. I love taking that blame and not passing the buck. I take pride in taking the blame. Stop making excuses and work.
Direct download: EPISODE_79_Podcast.mp3
-- posted at: 6:34pm EST
Sat, 7 March 2015
#QOTD: Will you when, when live streaming wearable technology comes, Truman show your life, or will you consume Truman shows? Give me a breakdown, putting out content vs. consuming content.
SUBMIT A QUESTION: https://www.garyvaynerchuk.com/what-y...
I think I love ads in the bathroom. People think I hate all traditional media, that I'm all about social. But don't forget I've spewed about how I think Super Bowl ads are underpriced. The truth is I just care about the attention graph. Show me where the eyes and ears are, and I'll show you something I believe in.
I believe that when I go pee-pee, and I see a sign right down there in front of me, there's a little bit of an issue: we are all taking out our phones now. I did a survey of my staff and everyone says they do it. So, the value of urinal signs and bathroom stall ads has certainly gone down. But do I think that there is still value because people will absolutely notice it. They are better than other outdoor mediums.
BUT the vulnerability to these types of ads, which I am fan of, is phone culture. I didn't look at my phone while I was peeing three years ago. But now I do.
Direct download: EPISODE_78_Podcast.mp3
-- posted at: 1:03pm EST
Fri, 6 March 2015
#QOTD: I need your fantasy baseball sleeper. If you have no idea what I'm talking about, give me your technology app sleeper. Don't use Meerkat.
SUBMIT A QUESTION https://www.garyvaynerchuk.com/what-y...
I have always had the ability to come home after a long day and leave it all behind for my family. My dad did not have that ability, and maybe that's why it affected me. I am so grateful and so thankful to my family members, especially my wife, who allow me the freedom to hustle the way I do. I feel like it's totally inappropriate to disrespect that love, to then carry over my headaches home.
There have been a good amount of people who have said to me how much they admire that I never take my headaches out on them. At the end of the day, there are really two people: people that need somebody else to dump their headaches on, and people that collect the headaches of others. I admire my mom tremendously for that. She collects everybody's headaches. I'm very thankful that I took that DNA from her.
I'm thrilled to hear your headaches, but I have no interest in giving you mine. And so that foundation, that DNA trait, allows me to walk right into home and forget the problems. Lost a client. Can't ship to a state anymore on Wine Library.com. Didn't get that deal. Somebody's sick. All these things that are life and intense, the second I walk in that door I need to repay that amazing family that has given me the opportunity to do my thing by shutting that all off and turning on a different gear.
The truth is, it's just easy for me. I have different parts of myself, different gears, and I can switch between them. I gear it up.
Direct download: EPISODE_77_Podcast.mp3
-- posted at: 10:20am EST
Thu, 5 March 2015
Direct download: MOTIVATION-_PART_OF_THE_EQUATION-FINAL.mp3
-- posted at: 3:29pm EST
Mon, 2 March 2015
#QOTD: How many siblings do you have? What are their names?
#REQUEST OF THE DAY: If you are listening to the Podcast, please leave a review on iTunes! :)
Meerkat - http://meerkatapp.co/garyvee/7c8b6399...
Nicole Lapin's Rich Bitch - http://www.amazon.com/Rich-Bitch-12-S...
Clouds & Dirt - https://www.youtube.com/watch?v=S4bAV...
Submit a question! - https://www.garyvaynerchuk.com/what-y...
There have been businesses that I sit on for such a long time, it's insane. Some times years even pass before they get executed on. I let them marinate, I let them refine.
And then there's the other side of things: me and Jerome Jarre have dinner, and literally the next day there's a talent agency for Vine stars, Grape Story.
It really depends on the business and both options have merit. AJ and I thought for ten or eleven months before starting VaynerMedia. Little known fact: before starting VM, we were probably on third base in starting a fantasy sports site. True story. But in the end, VM won out. We marinated and VaynerMedia happened in lieu of everything else.
Really it comes down to the idea, and it comes down to the timing. I've got ideas that are running through my head right now but I know the timing is bad because I have so much other stuff going on. In fact, timing might be the more important factor. Are you ready? Do you have the time? The biggest failures in my business career have been when I bit off more than I could chew. Think about that. Remember it. Choose your battles.
Direct download: EPISODE_76_Podcast.mp3
-- posted at: 3:16pm EST
Tue, 24 February 2015
#QOTD: Where are your parents from?
The robots are not taking over the world in five years. Not even close. Maybe in fifty-five years, but that's so far away that I can't even wrap my head around it.
BUT, if the robots take over, I've gotta be really dead honest with you: I'm not worried about the productivity, because I'm scared shitless than the robots took over.
Direct download: EPISODE_75_Podcast.mp3
-- posted at: 2:12pm EST
Mon, 23 February 2015
Published on Feb 23, 2015
#QOTD: I need a state of the union from you guys on the show. How are you feeling about it? What do you want to see from me? I’d also like a little banter. Accepted topics are the following: the Oscars, my Monday morning video, or being sick.
MONDAY VIDEO: https://www.facebook.com/video.php?v=...
SUBMIT A QUESTION: https://www.garyvaynerchuk.com/what-y...
There is a lot of potential in podcasts. The only reason I'm not all in right now is because I'm too busy. Everybody has to decide their own opportunity costs. For me, I think I over-index on video. I perform better on video. I like video, I like this whole thing.
But I want to still have a presence on their, so I'm taking the audio of this show and turning into a podcast. I think podcasting is a huge phenomenon. Obviously the smart phone has changed the dynamic; people can take it with them when they run or travel or work out. Other people are listening on their car over blue tooth. It has particularly exploded over the last twenty-four months, especially with Serial being such a big deal. It was big back in 04 and 05, and now it's having a comeback.
I'm all about podcasting in its traditional form as an audio experience. To me, there is a huge opportunity that is being missed for a long of people. Let's not forget that audio is much more accessible to a lot of people. Making a video takes a different dimension and skill set, one that I think I own; thus, I use this form to create two pieces of content. I take the audio and turn it into a podcast. Because video comes so naturally to me, that is what I default to. But I want to be aware of the podcast world, so I do what I can to make it work.
If I had time to do two separate shows, I would. But right now I don't see the ROI of only doing audio in a world where I have so many projects happening.
And by the way, Podcast listeners (if you're reading this :) ), please give me your feedback. I want to make sure I'm hearing you and getting feedback.
Direct download: Episode_74_Podcast.mp3
-- posted at: 8:44pm EST
Wed, 18 February 2015
#QOTD: What are you focusing on the MOST right now?
#SIDE QOTD: What do you want from me, AGV wise? :)
Submit a question! https://www.garyvaynerchuk.com/what-y...
Is there a risk in giving away your best work for free? Of course. Giving away awesome work for free has been my gateway drug to so many great opportunities. But best work needs to be defined for the category you're in. I'm blown away by the amount of people who don't realize that their best advice is exactly what you should give away for free. But if you're a painter, and your best work is the most amazing painting you ever made, and you give it away for free, that's maybe a different game. But maybe you strategically gave it away. Like to an important museum, maybe. Or to a billionaire that puts in a prime spot in that home, could that then become the gateway to more?
The problem with this debate is that when you are doing something for free, it needs to be strategic. Because what you are looking to do by giving away something for free is create leverage to then do something that is not for free, right? Right. DRock could have made that first video for someone who is not me, and it might not have panned out the same. He might not have received that ROI that he got for doing a video for free for me.
I think that people look at this too much as a blanket statement. For me, everything I give away for free has strategic purpose. I understand WHY I'm doing it, and that's why it becomes so much easier to do, even though I don't always expect an outcome from that action. That becomes the big part of this. Way too many people do stuff for free and that expect this windfall behind it. Then when it's not delivered, they become disappointed; and in that disappointment, they don't follow up, they don't try it again. They don't repeat that action over and over, which actually has more upside than anything else.
Three out of five times it will bring you some kind of value. Don't focus on the two out of five.
Direct download: EPISODE_73_PODCAST.mp3
-- posted at: 9:46am EST
Tue, 17 February 2015
#QOTD, CASEY: What is your greatest fear, and why?
#QOTD, GARY: Are you a YES person or a NO person?
Direct download: EPISODE_72_Podcast.mp3
-- posted at: 10:24am EST
Wed, 11 February 2015
#QOTD: What's YOUR spirit animal?
0:49 - If you’re not from an English speaking country, should you produce content in English to reach a higher number of people, or should you produce content in the native language of your country?
1:42 - Trader Joe’s has a cult like following with no social media presences. What are your thoughts?
2:34 - My little sister has Insta and Snapchat but has no interest in FB. What do you think the future holds for FB?
4:03 - Morale in public education is at an all time low right now. How do we create a Thank You Economy Culture despite government mandates, curriculum that isn't effective today, no funding and, most of all, high stress and pressure on teachers?
5:17 - Sprint is taking over the Radio Shack stores, but what is the relevance of Sprint? Is Sprint the new Radio Shack?
6:12 - Would love to hear more on HOW to hustle faster!
6:39 - Last year you nailed it when you recommended we use Medium. What are your recommendations for 2015?
7:19 - How would you market an industry that has negative connotations surrounding it, or one that people only use in emergencies? Like the towing industry for example.
8:23 - Girl Scouts cookies are onsale now. If you were a Girl Scout, how would you maximize your sales?
9:33 - How do you decide what to trust when it comes to news media bias vs fact reporting?
11:04 - How can a small, local non-medical in-home senior care agency incorporate the Thank You Economy into our business with our clients and their families?
12:13 - How do you see the world in 2018ish once the Apple Watch has probably become a vital part in everybody's lives?
13:31 - I use my GoPro for my Instagram on pics. Any tips on differentiating my content from other GoPro accounts?
13:49 - But seriously, though - why are you scared of cows?
14:06 - Some companies' timelines are nothing but apologies (i.e. Comcast). Should they take a break from Twitter to fix their product?
14:24 - Blackberry use to be socially hip. Could a new social media approach make a difference or is it too late?
14:36 - My family has always believed so much in me. Back in the days, were you more afraid of letting yourself down or your family?
15:32 - You get very personal when building your brand with the public. How personal is too personal? Where do you draw the line?
16:26 - I am wondering what you think of Direct Message on Instagram. Is it an untapped resource?
17:35 - How can I engage with an audience who has private interests, i.e., the hair loss replacement industry? They don’t tweet about it and they don’t post on Facebook about it!
20:12 - How would you respond if your wife decided to open up a business as direct competition to VaynerMedia or Wine Library?
20:55 - Why do you put so much emphasis into/on sports/the Jets?
21:49 - I spend 10-15 hours on image posts I make for my company on social media. They are hand drawn as well as computer drawn. I am getting way more 'likes' on my hand drawn lettering posts compared to these non-hand drawn ones. Lettering takes a long time to do, and I don't think I can create that many for daily social media content. What should I do?
23:29 - What's your spirit animal?
Direct download: Episode_71_Podcast.mp3
-- posted at: 4:19pm EST
Mon, 9 February 2015
#QOTD: What is your Snapchat username? - Follow me @GaryVee
Buy JJJRH on Amazon: http://www.amazon.com/Jab-Right-Hook-Story-Social/dp/006227306X
PleaseRobMe Foursquare Reference: http://mashable.com/2010/02/17/pleaserobme/
01:31- Looking for a job out of college is tough, specially in marketing finding one that is not sketchy. How do you find a job that is the right fit?
04:29-How would you advise a young woman to brand herself on YouTube if she's worried about privacy and security for her family?
07:34- Any tips on giving a great right hook? Been serving and giving for months, it's time for a right hook!
09:56 - How to leverage social media when your up'n coming actor? I want to jab, give content & also be able to do more roles
14:22- Hey Gary, everyone has been doing an amazing job creating the #askgaryvee Show. So good that it makes me wonder: Are we having an special "Behind the Scenes" episode?
How do you throw a great right hook? You sweep the leg. Straight up. Just sweep the leg. That’s literally how I think about this. The fact of the matter is you have to go right in the for the kill. It’s all Karate Kid. Go in for it.
What else makes it a great. Honesty. Just be real with what your goal is. If I was the CEO of Toyota, my Super Bowl ad would sound like this: “Hey. I’m Gary Vaynerchuk and I’m the CEO of Toyota. I want you to buy my cars. What do I have to do to make that happen? Let us know.” That is a good Super Bowl commercial. Forget the pony. Forget the eagle and the cute dog.
I’m turning this episode into a test case right now. Currently, Jab Jab Jab Right Hooks’ Amazon ranking is #2,051. I am now asking everyone to buy one copy. ONE. It would mean a lot to me. It would prove my point about solid right hooks. You’ve watched thirty or so episode for free, and now I’m asking you for this one thing. Buy one.
And so, that is a right hook my friends. You just honestly ask. You try to create a little guilt around it. And you ask.
Don’t hold back and be honest.
Direct download: Episode_70_export_final_podcast.mp3
-- posted at: 9:08pm EST
Thu, 5 February 2015
#QOTD: What question would you really like to ask me based on Steve's last question that you've never asked me? Meaning: can you come up with an interesting question for me?
Submit a question: https://www.garyvaynerchuk.com/what-youll-need-to-get-garyvee-945936926.html
All of my strategy is completely intuition. Why? Because if you look at my twenty year career, most of it has been guessing, and, I'd like to think, projecting where the market is going to go. There was no data on what e-commerce would do in 1996. There was no data on email marketing when you were one of the first hundred people using it. There was no data on what Instagram was going to bring us in value when AJ sold Brisk Iced Tea an Instagram campaign thirteen days after Instagram launched. And...there was no data around Vine celebrities when I launched my Vine talent agency 110 days after Vine launched.
So from a strategy standpoint, I get the accolades and have the luxury of doing a show that people actually watch completely on intuition because that's what I have that other people don't have. It's no different than being great at basketball or being attractive or all the other good things that can happen in life. It was just there.
But, I do think data still plays a role. I make these predictions, but then to actually run the business you need to know what's going on. My practicality comes into play. VaynerMedia grew very quickly, and you don't do that if you can't make payroll, right? You obviously need that practicality to run a business.
I used to think I was a super 50/50 guy on this. My personality and communication style gets people's attention and put me in one place, but I take enormous pride in being able to shut up some times too. The first ten years of my career I kept my mouth shut. I built something and then I started talking.
So it's both. I built the data early in my career. I got into business and entrepreneurship early. But now I'm making calls on intuition. I need both.
Direct download: EPISODE_69_Podcast.mp3
-- posted at: 8:39pm EST
Wed, 4 February 2015
#QOTD: What animal scares the crap out of you?
One Is Greater Than Zero: https://www.youtube.com/watch?v=4fsYW...
GaryVee Loves Twitter Video: https://www.youtube.com/watch?v=SUy45...
Ask a question: https://www.garyvaynerchuk.com/what-y...
Hashtag culture is very important, especially to Instagram and Twitter. Those are really the two places that it massively over-indexes. It's an incredible way to get discovered.
If you're asking "How do I get my hashtag going", you might be in for a surprise with my reply. I have the #AskGaryVee hashtag, but it's really a way for me to gather questions, as well as create a community that people can talk to each other on. For a campaign, it's different. You need to understand two things. One, hashtags are not ownable. Maybe some of you didn't get it, so I'll say it again: hashtags are not ownable. It is insane to me that people in 2015 still think you can own a hashtag. I walk into a lot of brand meetings where people will say things like "Let's own the #GetEm hashtag." My usual response is: what the hell are you talking about?
First and foremost, any hashtag you create could be taken tomorrow by someone else and used differently. If you can remember all the way back to 2009, Skittles put out a hashtag and ended up with a lot of really crude things on their hashtag. Even worse, Skittles made their homepage a feed of that hashtag, where everything that was posted using it showed up. Yikes. It still happens today.
So, how do you optimize hashtags for a campaign?
Flip it. Instead of trying to own or establish a hashtag for a campaign, look at hashtags that are trending and very popular on the two main platforms already and try to figure out how to reverse into them by putting out your piece of content, storytelling. Ride the wave. Be creative.
Direct download: EPISODE_68_Podcast.mp3
-- posted at: 3:23pm EST
Tue, 3 February 2015
#QOTD: Give me your 2 cents on the "One is Greater Than Zero" Film - http://youtu.be/4fsYWXrGGcE
ONE IS GREATER THAN ZERO: http://youtu.be/4fsYWXrGGcE
ASK GARY A QUESTION: https://www.garyvaynerchuk.com/what-y...
I've talked about not being crippled by hiring anybody, because if they aren't good you can just fire them. But for the first 15 years of my career I was not good with this. I hated it, there is nothing positive to firing anyone, I would always justify an excuse for them. I've learned that in the long run, letting someone go is better for both parties.
One thing that I'm very proud of here at Vaynermedia and Winelibrary is that when an employee is let go, people aren't surprised because they could already feel it coming. A question to ask yourself is do you have the emotional EQ? and the people skills to do the firing?
If not, find someone who does and hire them to take that position. As I always say, work on your strengths.
Direct download: EPISODE_67_PODCAST.mp3
-- posted at: 9:35pm EST
Tue, 3 February 2015
It baffles me to see how many people think they are bigger than they actually are.
People will ask me questions like "How do I get into the New York Times?" or "How do I get a meeting with that CEO?"
My reply? One is better than zero.
You need to be thinking about the steps it takes to actually get to the biggest places in the world. Before you get that meeting with Zuckerberg or Mark Cuban, or whoever you want to meet with, you need to have a lot of little meetings. You have to build up your cadence.
I've been on Conan. Ellen. The Today Show.
But I also did a thousand interviews that got one or nineteen or 137 views on YouTube. Max. Why did I do blog posts for so long that only had six readers? Why do I guest on shows with a smaller audience base than my own? Because I'm all about depth over width. I want to go deeper with my community. I want to give back to people who support me.
Even today, when I have more leverage than I did three years ago, I still live under the motto of one is greater than zero. To me, doing these interviews or guest posts is about the process of the work. Too many people are impatient and not willing to do that work. When you're still making the climb, when you haven't made your name known yet, you need to put in that work. I did those 119 and 137 view videos day in and day out. And I continue to.
You might make a video with 89 views. But one of those viewers could be a producer at CNN. Undervaluing just that one view is a huge mistake.
It's about having the humility. It's about not saying no. Even when you've made it. You're never too big. One is bigger than zero.
Direct download: OneisGreaterThanZeroPodcast.mp3
-- posted at: 1:49pm EST
Mon, 2 February 2015
#QOTD: Where Are You Consuming The AskGaryVee Show? iPhone? IPad? Tv? or Computer? Where?
If you're looking to try and sell ads on your Instagram account, first up you need the followers - the scale - to support bringing in real money. You need to spend the next 6-12 months actively acquiring new users. Then the answer is YES. It's totally fine to be making an ad once every 7 Instagram videos (remember, Jab, Jab, Jab, Right Hook). But you need to make the stuff entertaining. Think like 1950's advertorial-style commercial starring you using the product. Like when they used to bring dogs onto Jonny Carson to eat Alpo dog food. All of that is clearly coming back into vogue.
Now here is what I would do if it were me: You need to basically google all of the news and media relating to your specific niche, and you need to reach out to every single person in the first 80 pages of results to let them know what you're doing and see if they can get you exposure. You need to absolutely be pounding all 879 influencers who matter in your niche to make sure they know who you are. You need to be the one to reach out and say "yo".
Guys. Most of you aren't TAKING it. You have to understand that with Wine Library TV, I reached out and TOOK it. I emailed EVERYBODY who had a wine blog in 2006, and said "hey, I'm doing this!"
And I get that not everybody is comfortable with self promoting. I love when my european friends are like "oh that's such an American thing." But I'm telling you that if you're smart and you position it the right way, which is not to be straight up like "YOU SHOULD WRITE ABOUT ME!" (Right Hook), but instead saying "Hey I love our community, if there is anything I can ever do you for, let me know." (Jab), you're going to see results. You just are.
So get out there and take it.
Direct download: Episode_66_podcast.mp3
-- posted at: 10:21pm EST
Fri, 30 January 2015
#QOTD: Rank these four platforms in order of YOUR preference: Facebook, Twitter, Snapchat, and Instagram.
Last night, I started using Twitter's new video reply feature. That platform is playing a lot more with video. When I first started putting out content in 2006, it was video because that felt most natural to me. The best way I could communicate. But it was hard for me to execute on it. In 2007 and 2009, I would carry a Flip Cam around with me and use that as my main medium. The fact that I can now do that straight through the Twitter app is awesome.
So video does seem most natural to me. But I don't over think my content. Way too many people over think the stuff they are putting out there. We're living in a culture where kids are growing up scrutinizing every selfie they take. It takes them forty-seven minutes to post because they have to make sure the lighting is right. Then when it doesn't get enough likes in the first four minutes, they pull it down. I have the reverse of that rigor. I would take the most unflattering selfies, not caring about the lighting (this is actually the first year I've started to understand lighting...).
Bottom line: I really don't care about the angles. The look. The feel. I care about the substance.
P.S. Twitter Video is available now for verified users, so if you're verified, check it out. :)
Direct download: Episode_065_podcast.mp3
-- posted at: 4:50pm EST
Wed, 28 January 2015
#QOTD: Which historic figure would you like to have dinner with? ;)
01:23 - In episode 63, you say you watch and can tell if people are hustling. How do you tell? Engagement, frequency, or gut?
07:00 - What are your thoughts on the marketing opportunities in the new app Yik Yak?
09:33 - We spend all of our time pouring our creativity into projects for our clients so that when it’s time to shift gears and focus on our brand, we’re fucking exhausted. How do you keep it burning for both?
11:55 - What have your children taught you about life and business?
14:14 - Who is the historical figure you would have lunch with if you could? And why?
How do you work 100% for clients and another 100% for your own brand? The answer is simple: you need to work harder. And faster. There's really nothing else to it. I'm exhausted every day, but I'm making all sorts of things happen in my eighteen hours. Not only am I working eighteen hours, I'm working fast as hell in this eighteen hours. And, I'm prioritizing what's important and what's not.
We're all different. We work in different ways. If you're Type A, maybe you just need to schedule non-negotiable time for your personal brand if it's that important to you. But really, there is no magic answer here. The answer is just more time, and faster within that time.
Now, the faster part might confuse some people. I always tell people to start working harder, stop watching Lost, but there's another variable: be much faster in the hours you'er already in. There is not a second that's down for me. Some people say they work ten minutes day, but then when I audit them, there's fifteen minutes here and there where they watched a YouTube video. We fight for minutes on my team. Even seconds.
I used to think I was the biggest workaholic that lived. From twenty-two to thirty, I really thought I was all in. But I had enough time to bullshit about baseball with friends. I had time. Now, I'm dramatically faster. And I'm working more hours. That's how it's happening.
So that's the answer. More hours. Faster. Better. Stronger.
Direct download: EPISODE_64_Podcast.mp3
-- posted at: 6:07pm EST
Mon, 26 January 2015
#QOTD: New York is about to get CRUSHED by a blizzard, so I want to hear about your favorite memory from a snow day.
Social Media is the plumbing to the word of mouth in our society. If you make a great product and you can get people to taste it, both literally and metaphorically, then there's a tremendous opportunity for your name to spread on its own. There are tons of brands that don't spend on marketing and win simply by making a great product that people can't help but talk about.
In this day and age, you may not have the budget to put towards marketing your product or service, but that shouldn't stop you. If you're putting out a strong product and service then your name may very well spread through the eyes and ears of those that are able to experience your offerings firsthand.
Social Media has put us in a very interesting space. If you can leverage the social "influence" of one individual who's had a great experience with what your business offers, you can be well on your way to surpassing the attention that any paid budget would get you. BUT, you need to make sure you actually have a good product. For instance, if you're a small time restaurant that happens to have great food, all you need is that one person on Instagram or Twitter to talk you up because they love what you have to offer.
The brands and the products that will break out in the next decade with zero dollars may end up being anomalies in the grand scheme of things, but that's all predicated on them having tremendous products. You can have all the money in the world but if your product sucks, you'll end up losing the long game. HOWEVER, you may very well be piss poor and not in the position to spend money on marketing, but if your product is good enough to entice people to talk about it, then in this day and age, you can most certainly win.
Direct download: EPISODE_63_Podcast.mp3
-- posted at: 4:33pm EST
Thu, 22 January 2015
Part 1: Give me your feedback, are you excited about instagram bringing a visual element to the show?
Part 2: Are you going to submit a question via instagram?
If you are building a consumer facing business, like a restaurant for example, then a franchise is a great thing to do. But, something to ask is—are you trying to franchise your name? A lot of people have tried to franchise me. Yeah. Me. As in Garyvee. I got so many pitches when “Crush It” came out in 2010. People wanted to build courses that they would teach, but it would syphon up to me. That was something I wasn't comfortable with because I don’t feel like it represented me. I wouldn't want to franchise that route.
So if you're asking me about franchising yourself, I'm going to say no. Having other people represent "you", to scale your "brand" as a franchise, just doesn't make sense any more. With YouTube and all the other forms of social media available, you just don't need it.
BUT let's say you're franchising your restaurant or retail business. If that is the case, I am comfortable saying: go for it. You can make suer your brand is ensured with lots of rules, lots of legal jargon and intense training. Whatever you need to do to scale that, do it. It might be tough, but it will be worth it to keep the core values of your business intact.
Direct download: EPISODE_62_Podcast_1.mp3
-- posted at: 11:24am EST
Wed, 14 January 2015
#QOTD: What is your favorite morning beverage?
I think that "hustle" is something that you're born with. Let me explain.
Work ethic is definitely a trait people are born with but ultimately I think that the hustle meter is fundamentally affected by who the work you're doing is for. Sure, if you work for yourself, it's really easy to give yourself that high grade hustle. However, if you work for someone else, I think your attitude and effort are solely based on how inspired you are and how protected you are by that leader. I truly believe that because I instill trust and protection (as well as some high standards) for those that work for me, they're able to go all-in and deliver and work as hard as they do due to the culture and the context that comes from within the workplace.
At the ground level, everyone is motivated by their own selfishness and there's nothing wrong with that. But then there's a side of it where if the leader presents a workplace based on meritocracy they're going to do whatever they can to not let that leader down but they'll also work hard enough to take advantage of the opportunity to grow and rise through the ranks. It's super fascinating to me see the levels of motivation that are on display among those that work for me as opposed to those that work for themselves.
There are so many variables that dictate one's work ethic, but there's no question that a lot of our motivation stems from our life's circumstances, be it traumatic or triumphant. So for me, it's most definitely a nature vs. nurture thing. A lot of our drive comes from our DNA but it's the circumstances of our years that shape the level at which we perform.
Direct download: EPISODE_61_Podcast.mp3
-- posted at: 3:24pm EST
Tue, 13 January 2015
#STATEMENTOFTHEDAY: I want you guys to reach out to one person that you haven't spoken to in over a year. I'm serious. And for you over-achievers, try and think of somebody you haven't spoken to in more than 5 years and give them a call. I want you to comment and let me know who that person is and what happened when you hit them up. You'll thank me later :)
The brilliance of this show (#humblebrag) is that when people look back and realize what I've done (and what I'm doing), they'll notice I'm creating the base, the foundation, for all the other pieces of content that I'm able to create. If you pay attention you'll realize that all the content we're putting out is (for the most part) based on the seed that is the #AskGaryVee show.
Just take a look at the last 6-8 weeks and you'll see the substantial increase in output we've been able to tackle because we're taking advantage of what this show provides -- whether that's Medium posts, GaryVaynerchuk.com articles, animated GIFs, etc. In essence, the #AskGaryVee is just one giant jab that allows for the further awareness that I'm trying to create with the other pieces of content we're putting out there. People gravitate to different mediums and different messaging and this show allows us to capitalize on all those needs.
Think about it. We're putting out this show that is supplied by the questions and thoughts of the fantastic community that is #VaynerNation. This show is the foundation to what has become the latest stage of my personal brand. Not only can I create this show that provides a lot value to a number of people but it also provides me the leverage to create other pieces of content consumed by people that may not otherwise hear my messaging.
Direct download: EPISODE_60_Podcast.mp3
-- posted at: 5:02pm EST
Mon, 5 January 2015
#QOTD: Can I get your wine business? YES? NO?
#QOTD2: What are you looking forward to in 2015?
The best way to push employees above their own means is to guilt them into it.
Everybody is driven by things, so first and foremost, you need to use your ears and listen. You need to sit down with your employees and understand where they want to take their careers. What’s their ambition? By sitting down with people and actually listening, you’ll be able to set up your employees for success in order to achieve the beneficially mutual goals at hand.
Don’t think for a second that money drives all motivation. It’s simply not true. People are in the game for multiple reasons and the only way for you to understand that is to listen. Once you understand then you can set them up to be in a place for them to deliver.
The only way someone will over deliver FOR YOU, is to attack THEIR OWN selfishness. You may be selfish in asking for people to over-deliver for you, but the only way for that to be executed on is for you to over-deliver for them. The single best way to win is to provide for 51% of the relationship forcing them to be good enough to deliver on the other 49%.
Listen, deliver, and guilt them.
Direct download: EPISODE_59_Podcast.mp3
-- posted at: 6:48pm EST